In this episode of Marketing for Doctors, host Bob Miglani and Justin from Hoot explore how the growing focus on longevity is changing patient expectations. From at-home blood tests to body scans, patients want proof and prevention, not just prescriptions. Bob explains how this mindset connects directly to dry eye care and why meibography should be a standard part of every comprehensive exam. By showing patients clear, visual evidence of gland loss, doctors can build trust, improve conve...
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In this episode of Marketing for Doctors, host Bob Miglani and Justin from Hoot explore how the growing focus on longevity is changing patient expectations. From at-home blood tests to body scans, patients want proof and prevention, not just prescriptions. Bob explains how this mindset connects directly to dry eye care and why meibography should be a standard part of every comprehensive exam. By showing patients clear, visual evidence of gland loss, doctors can build trust, improve conve...
Marketing Success in Medicine: Insights from Dr. Emil Chynn
Marketing for Doctors Podcast
23 minutes
1 year ago
Marketing Success in Medicine: Insights from Dr. Emil Chynn
In this episode of the Marketing for Doctors podcast, host Bob Migliani sits down with the renowned ophthalmologist, Dr. Bill Chynn, to discuss the key strategies and insights that have led to his marketing success in the medical field. Dr. Chynn shares his journey from pioneering LASEK surgery to becoming a top brand in the industry. He emphasizes the importance of integrating personal and professional life on social media, the power of multiple touchpoints in marketing, and the significance...
Marketing for Doctors Podcast
In this episode of Marketing for Doctors, host Bob Miglani and Justin from Hoot explore how the growing focus on longevity is changing patient expectations. From at-home blood tests to body scans, patients want proof and prevention, not just prescriptions. Bob explains how this mindset connects directly to dry eye care and why meibography should be a standard part of every comprehensive exam. By showing patients clear, visual evidence of gland loss, doctors can build trust, improve conve...
