In this episode of Marketing for Doctors, host Bob Miglani and Justin from Hoot explore how the growing focus on longevity is changing patient expectations. From at-home blood tests to body scans, patients want proof and prevention, not just prescriptions. Bob explains how this mindset connects directly to dry eye care and why meibography should be a standard part of every comprehensive exam. By showing patients clear, visual evidence of gland loss, doctors can build trust, improve conve...
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In this episode of Marketing for Doctors, host Bob Miglani and Justin from Hoot explore how the growing focus on longevity is changing patient expectations. From at-home blood tests to body scans, patients want proof and prevention, not just prescriptions. Bob explains how this mindset connects directly to dry eye care and why meibography should be a standard part of every comprehensive exam. By showing patients clear, visual evidence of gland loss, doctors can build trust, improve conve...
Marketing Strategies for Doctors: A Conversation with Dr. Brianna Rhue
Marketing for Doctors Podcast
36 minutes
1 year ago
Marketing Strategies for Doctors: A Conversation with Dr. Brianna Rhue
Join host Bob Miglani in a captivating conversation with Dr. Brianna Rhue on the Marketing for Doctors podcast. Dr. Rhue, an optometrist turned tech entrepreneur, shares her journey from practicing medicine to owning and marketing her own business, Dr. Contact Lens. In this episode, Dr. Rhue delves into the importance of understanding the business side of healthcare and the value of measuring and improving marketing strategies for doctors. She emphasizes the need for doctors to shift from bei...
Marketing for Doctors Podcast
In this episode of Marketing for Doctors, host Bob Miglani and Justin from Hoot explore how the growing focus on longevity is changing patient expectations. From at-home blood tests to body scans, patients want proof and prevention, not just prescriptions. Bob explains how this mindset connects directly to dry eye care and why meibography should be a standard part of every comprehensive exam. By showing patients clear, visual evidence of gland loss, doctors can build trust, improve conve...
