This week we talked with Brooklin Nash about how to manage a team remotely.
Brooklin is Head of Content at Sales Hacker. He aims to help his clients tell better stories.
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During this episode, Sara shared some valuable insights about branding:
🔥 Branding is not about just sending a one off campaign. You can't expect to see the same results.
🔥 A rebranding project takes time. Be patient and split project into more digestible ones.
🔥 How to manage opiniones when it comes to branding.
🔥 The process from research, interviews, building a team for a successful rebranding.
🔥 Great story on how they came up with the logo for 1plusX
About Sara Stella Lattanzio:
Sara is 50% creative chaos. 50% Swiss-knife precision. 1000% go-getter.
She is leading the marketing department at 1plusX and is highly experienced in Marketing strategy, Consumer behavior, Data-driven marketing and Finance (mainly stocks).
Connect with Sara here: https://www.linkedin.com/in/saralattanzio/
Learn more about 1plusX here: https://www.linkedin.com/company/1plusx/
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During this episode, Hassan gave us some great insights:
🔥 SEO has always been an important channel to invest in; more now with all the privacy changes on paid channels
🔥 You have to understand your unit economics with when it comes to analysis how to invest in SEO.
🔥 Fix your technical SEO first, then start publishing content.
🔥 Be ok in losing potential clients who will just give you a headache
🔥 Always underpromise and overdeliver. Key to success when it comes to services or consulting. Will always keep your customers happy
About Hassan:
Hassan is an Entrepreneur with a demonstrated history of working in the marketing and advertising industry.
He has strong business development professional skilled in Search Engine Optimization (SEO), Email Marketing, Marketing Strategy, and Google Ads.
Specialized in eCommerce and International SEO.
Founder of Bright Leads Media: https://brightleadsmedia.com/
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During the episode Crissy gave us some great insights:
🔥 The 3 qualities to look for when hiring a mkt ops person: data, interest in marketing and attention to detail (thinking forward)
🔥 There is a hiring crisis in marketing ops (there aren't enough people working in field). Good time to join.
🔥 4 ways to test candidates: Showing dashboards and letting them interpret data, giving case studies, testing with "tricky" questions and talking about funnel projections
🔥 Attribution is changing and new challenges lay ahead but focus on fundamentals: funnel growth and acceleration
🔥 Great resources to take advantage of and communities to join if thinking about marketing ops
About Crissy:
Crissy is the CEO and Co-Founder of CS2 Marketing as well as the Co-Founder and Board Member of Women in Revenue.
With over a decade of experience in marketing ops, Crissy has led marketing ops teams at Marketo, Jive and Agari and is now CEO of CS2 (G2’s no.1 Marketo Agency & Top 3 Revenue Ops Agency) where she has helped 50+ hyper growth B2B tech companies build a stand out marketing operations function.
Outside of consulting clients, Crissy is the co-host of fwd:thinking, a B2B marketing podcast that interviews CMOs, VP, and MOps leaders on how marketing ops is changing the B2B game.
You can contact her here: https://www.linkedin.com/in/crveteresaunders/
Women in Revenue: https://www.womeninrevenue.org/
CS2 Marketing: https://www.cs2marketing.com/
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During the episode Nadja gave us some great insights:
🔥 Define your ICP and start engaging with thought-leaders within your ICP. It's not about engaging with your ICP or buyer personas but people they are following already and engaging with.
🔥 Engage with comments on posts from those thought leaders and start conversations with your ICP from there.
🔥 Send meaningful and personalized messages to your ICP based on the comment you did on posts
🔥 Be consistent. It takes time but be consistent with your posts and engagement on #LinkedIn
🔥 Quality over quantity. Stop adding people like crazy to your LinkedIn and add "Quality" and "Meaningful" connections with your network
🔥 "The Comment and Send Post" > Provide value, offer an e-book or something useful to your network, get them to comment and connect with you to get it. Great way to get extra reach and extra connections.
🔥 Your goal is to get inbound connections over outbound ones.
🔥 Be youself. It's ok to ask for help and get a psychologist, therapists or someone to get through pressure
You can contact Nadja here: https://www.linkedin.com/in/nadjakomnenic/
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During the episode JK gave us some great insights:
🔥 You can tap onto people's network easily on Twitter
🔥 Stop worrying about followers. What matters is engagement.
🔥 The 4 key mistakes people make when using Twitter
🔥 Pick a niche and specialize in it. It's easier to build a product around it
🔥 Smaller players can have a huge impact
You can contact JK here: https://www.linkedin.com/in/jk-molina-97a8a6139/
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During the episode Andrei gave us great insights about:
🔥 Three common mistakes B2B companies make when targeting accounts
🔥 Focus on defining your ICP and pick ONE
🔥 By picking one niche, you are allowing your team to build processes that can be replicated
🔥 Target champions over decision makers first
🔥 Make sure to have a sales follow up program
You can contact Andrei here: https://www.linkedin.com/in/azinkevich/
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During the episode Emily gave us some great insights:
🔥Focus on delegating delivery over mkt and sales
🔥Find out very quickly who you DONT want as a customer/client
🔥Working with on industry or type of business will allow you to build processes and foundations to grow your team
🔥Be open to get feedback from your team, bosses and everyone
🔥Protect your team from burnout. Be flexible and understand what drives them - it's not always about money
🔥Understand the numbers of your business. It will allow you to grow, invest and also be prepared for downside swings in your business
You can contact Emily here: https://www.linkedin.com/in/emilyhirsh/
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Today's podcast is with Mickie Kennedy, expert in helping small businesses, authors and startups increase visibility. Founder of eReleases with +22 yrs of experience helping small and medium size businesses with press release services you can afford.
Great insights on how to use PR to reach out to local news channels and leverage it for your product launches.
You can contact Mickie here: https://www.linkedin.com/in/publicity/
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During the episode Maureen gave us great insights about:
🔥 Promotion in the retail work is not just about discounts
🔥 You have to really understand the internal economics of your eComm before you make the jump
🔥 Start small working with local stores to test your product in retail space
🔥 Going after retail is like opening a new channel that lets you scale fast
🔥 The 6 things you need to pitch local retailers to get your first order
🔥 Build a community around your brand
You can contact Maureen here: https://www.linkedin.com/in/maureenmwangi/
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During the interview, Vuk gave us great insights about:
🔥Growth marketing is a mix of mkt and sales
🔥Community is key in building a brand
🔥Build a brand while you increase revenue (it's not just about creativity)
🔥Content is about being human and authentic
🔥Extreme Ownership = sell the why and empower people to make decisions
🔥Content creation is half the battle. Distribution is key
🔥Dont just say it... show it!
You can contact Vuk here: https://www.linkedin.com/in/vukasinvukosavljevic/
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It was a really great talk on "How restaurants can generate their own delivery service"
Some of the good insights we got:
🔥Try to own your channel and customers
🔥Go through your booking software and download your customer database
🔥Best tech stack: Shopify, Mailchimp and SMS
🔥Start with reach campaigns with super targeted audiences and good pictures
🔥Don't use remarketing. Food is an impulsive buy.
🔥Build boxes or bundles to increase your Average Order Value
🔥Minimum investment for a restaurant is $1K to become digital
🔥Use SMS for delivery tracking, order confirmation and menu updates
You can contact Juan here: https://www.linkedin.com/in/mrjcabrera/
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During the interview, Joris gave us great insights about:
🔥 CRO > from conversion rate optimization to continuous revenue optimization
🔥You don't need more traffic... you need more revenue
🔥Revenue = Traffic x Conversion Rate x Average Order Value x Frequency
🔥A best practice might not work for you. Think of them as prototypical practice and test it out first
🔥 Low hanging fruit projects: product page + value proposition
🔥How to do research before digging into CRO
You can contact Byron here: https://www.linkedin.com/in/jorisbryon/
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During the interview, Byron gave us great insights about:
💥Do not give them incorrect information because they could take away your accounts.
💥Tricking someone into giving you the information in exchange for something is fishing.
💥Authentication of your account is important to prevent someone else from taking over your accounts.
💥Hackers have the same technology or even better because they can set up fake accounts and campaigns in seconds.
💥Don't make fake profiles to manage Facebook, you'll lose access to everything you're doing.
You can contact Byron here: https://www.linkedin.com/in/byroncabrera
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During the interview, John gave us great insights about:
💥Product splintering - think about how to get first buy in
💥Dont go after the Facebook vs Google Analytics war
💥Think about meaningful actions that you really want to measure
💥Let it go... think about how to leverage your team as your grow into a manager role
💥Do things once. Record them. And pay someone to write your processes.
💥MVP Inventory - You are limited by your vision. Think about 10 year mark, the Who/What/Why of your products
You can contact John here: https://www.linkedin.com/in/johnwgrimshaw/
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Morgan gave us great insights about:
🤳 Commit to a platform: Instagram is a great way to start
🤳 You are not an influencer but small business owner so your content strategy is different
🤳 Think about "batch" content producing
🤳 Own your contacts: This is one of your best assets
🤳 Ideas for Tripwires: Access + Content + Discount
🤳 Tips for keeping your Instagram safe
🤳 Ready, Set, Grow and Pro Programs
You can contact Morgan here: https://www.linkedin.com/in/morgan-sutton-843a8554/
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On this episode we had a great interview with @TryPencil CEO and Co-Founder Will. We talked about how AI is shaping FB and IG ads and how their platform can help you increase your ROAS with speed.
💥Speed over perfection for your campaigns
💥Designers should focus on important creative assets. Not changing ad variations
💥The new cookie-less era is coming. Creativity is one aspect you can still control and improve
How often to change creatives for your campaigns
For more info visit www.trypencil.com
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During the interview Sebastian gave us great insights about:
✅Get a mentor if you want to scale your agency quicker
✅Find your sweet spot for client spend
✅Requirements for becoming a Facebook Marketing Premium Partner
✅iOS14 changes and how to prepare for it
✅Attribution changes from 28 day to 7 day
✅Aggregated Event Measurement (AEM) 8-4 events
✅Using outside data to measure ad performance
✅Conversion date vs Impression date
✅How Conversion API wont solve all of your issues
You can contact Sebastian here:
https://www.linkedin.com/in/sebastianvogg/
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On this episode I discussed with Brandon, CSM at Fiverr. We discussed about the following topics:
✅Niche down and try to be more specific on your gig "Amazing logo" vs "Logo for restaurants"
✅Focus on visual, friendly title (and keyword-friendly), and description (problem + solution)
✅ You always want people to pick your Standard Package
✅Take advantage of the buyer request section if you are starting out
✅Leverage FAQ and Tags on gigs to optimize for buyers to find you
You can contact Brandon here: https://www.linkedin.com/in/brandon-mallo-b30abb71/
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On this episode I invited Manu, CEO from Stacked Marketer. During the interview, he gave us great insights about:
Start writing on a Google Doc and share it with friends. Get out to market fast and get quick feedback to iterate.
Find other communities and groups that can help you promote your newsletter
List hygiene is key! Clean your email list on a consistent basis so that your domain gets better ranking and emails don't go into spam or social Gmail folders
Get yourself in your audience shoes. This will help with writing, tone of voice, content and structure of your emails
Collect more info of your subscribers through thank you page, surveys, and polls so that you can monetize better
Join Stacked Marketer here: https://www.stackedmarketer.com/insights-by-stacked-marketer
If you want a preview of the snow deep dive you can find it here: https://bit.ly/3cdeuZK
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