32 - How to know when to rebrand and how to do it in B2B w/Sara Stella Lattanzio

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Land The Right Clients by Markeko

Diego Rios

33 episodes

5 days ago

It's not just about getting new clients, but you need to land the right ones! Each week learn how the most successful digital marketers, business owners and agencies are able to achieve amazing results with their marketing campaigns. My name is Diego and I am on a mission to inspire 1 Million marketers make the best out of their digital careers. I've built one of the largest communities of digital marketers at Markeko and am currently a Product Marketer at MessageBird.

Marketing

Business

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All content for Land The Right Clients by Markeko is the property of Diego Rios and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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32 - How to know when to rebrand and how to do it in B2B w/Sara Stella Lattanzio

Land The Right Clients by Markeko

34 minutes 2 seconds

4 years ago

32 - How to know when to rebrand and how to do it in B2B w/Sara Stella Lattanzio

During this episode, Sara shared some valuable insights about branding:

🔥 Branding is not about just sending a one off campaign. You can't expect to see the same results.

🔥 A rebranding project takes time. Be patient and split project into more digestible ones.

🔥 How to manage opiniones when it comes to branding.

🔥 The process from research, interviews, building a team for a successful rebranding.

🔥 Great story on how they came up with the logo for 1plusX

About Sara Stella Lattanzio:

Sara is 50% creative chaos. 50% Swiss-knife precision. 1000% go-getter.

She is leading the marketing department at 1plusX and is highly experienced in Marketing strategy, Consumer behavior, Data-driven marketing and Finance (mainly stocks).

Connect with Sara here: https://www.linkedin.com/in/saralattanzio/

Learn more about 1plusX here: https://www.linkedin.com/company/1plusx/

Join our FB Group and get Blueprint Certified → https://www.facebook.com/groups/fbexams

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