26 - 3 Pitfalls when doing Targeted Accounts in B2B w/ Andrei Zinkevich

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Land The Right Clients by Markeko

Diego Rios

33 episodes

4 days ago

It's not just about getting new clients, but you need to land the right ones! Each week learn how the most successful digital marketers, business owners and agencies are able to achieve amazing results with their marketing campaigns. My name is Diego and I am on a mission to inspire 1 Million marketers make the best out of their digital careers. I've built one of the largest communities of digital marketers at Markeko and am currently a Product Marketer at MessageBird.

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All content for Land The Right Clients by Markeko is the property of Diego Rios and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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26 - 3 Pitfalls when doing Targeted Accounts in B2B w/ Andrei Zinkevich

Land The Right Clients by Markeko

40 minutes 42 seconds

4 years ago

26 - 3 Pitfalls when doing Targeted Accounts in B2B w/ Andrei Zinkevich

During the episode Andrei gave us great insights about:

🔥 Three common mistakes B2B companies make when targeting accounts
🔥 Focus on defining your ICP and pick ONE
🔥 By picking one niche, you are allowing your team to build processes that can be replicated
🔥 Target champions over decision makers first
🔥 Make sure to have a sales follow up program

You can contact Andrei here: https://www.linkedin.com/in/azinkevich/

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