30 - Demystifying the Marketing Ops Role and How to Hire One w/Crissy Saunders

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Land The Right Clients by Markeko

Diego Rios

33 episodes

4 days ago

It's not just about getting new clients, but you need to land the right ones! Each week learn how the most successful digital marketers, business owners and agencies are able to achieve amazing results with their marketing campaigns. My name is Diego and I am on a mission to inspire 1 Million marketers make the best out of their digital careers. I've built one of the largest communities of digital marketers at Markeko and am currently a Product Marketer at MessageBird.

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All content for Land The Right Clients by Markeko is the property of Diego Rios and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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30 - Demystifying the Marketing Ops Role and How to Hire One w/Crissy Saunders

Land The Right Clients by Markeko

39 minutes 12 seconds

4 years ago

30 - Demystifying the Marketing Ops Role and How to Hire One w/Crissy Saunders

During the episode Crissy gave us some great insights:

🔥 The 3 qualities to look for when hiring a mkt ops person: data, interest in marketing and attention to detail (thinking forward)

🔥 There is a hiring crisis in marketing ops (there aren't enough people working in field). Good time to join.

🔥 4 ways to test candidates: Showing dashboards and letting them interpret data, giving case studies, testing with "tricky" questions and talking about funnel projections

🔥 Attribution is changing and new challenges lay ahead but focus on fundamentals: funnel growth and acceleration

🔥 Great resources to take advantage of and communities to join if thinking about marketing ops

About Crissy:

Crissy is the CEO and Co-Founder of CS2 Marketing as well as the Co-Founder and Board Member of Women in Revenue.

With over a decade of experience in marketing ops, Crissy has led marketing ops teams at Marketo, Jive and Agari and is now CEO of CS2 (G2’s no.1 Marketo Agency & Top 3 Revenue Ops Agency) where she has helped 50+ hyper growth B2B tech companies build a stand out marketing operations function.

Outside of consulting clients, Crissy is the co-host of fwd:thinking, a B2B marketing podcast that interviews CMOs, VP, and MOps leaders on how marketing ops is changing the B2B game.

You can contact her here: https://www.linkedin.com/in/crveteresaunders/

Women in Revenue: https://www.womeninrevenue.org/

CS2 Marketing: https://www.cs2marketing.com/

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