
During the interview, Joris gave us great insights about:
🔥 CRO > from conversion rate optimization to continuous revenue optimization
🔥You don't need more traffic... you need more revenue
🔥Revenue = Traffic x Conversion Rate x Average Order Value x Frequency
🔥A best practice might not work for you. Think of them as prototypical practice and test it out first
🔥 Low hanging fruit projects: product page + value proposition
🔥How to do research before digging into CRO
You can contact Byron here: https://www.linkedin.com/in/jorisbryon/
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