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Honest Marketing
Honest Podcasts
72 episodes
6 months ago
Can you be a good human and a grow a successful company at the same time? Welcome to the Honest Marketing podcast, where you learn proven strategies to grow your business WITHOUT selling your soul. Hosted by Travis Albritton, former Head of Content at Buzzsprout, subscribe wherever you get your podcasts for new episodes every Tuesday.
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Marketing
Education,
Business,
How To
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All content for Honest Marketing is the property of Honest Podcasts and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Can you be a good human and a grow a successful company at the same time? Welcome to the Honest Marketing podcast, where you learn proven strategies to grow your business WITHOUT selling your soul. Hosted by Travis Albritton, former Head of Content at Buzzsprout, subscribe wherever you get your podcasts for new episodes every Tuesday.
Show more...
Marketing
Education,
Business,
How To
Episodes (20/72)
Honest Marketing
Taylor Wilson: The Secret to Scaling a Creative Design Agency
Having a streamlined, scalable process isn’t just a nice-to-have; it’s essential to growth. Joining me in this episode is Taylor Wilson, CEO and founder of Creative Shizzle. Taylor’s journey has been anything but traditional—from working solo to scaling a team that tackles design needs on a subscription basis. She’s sharing her insights on moving away from the billable-hour model, building trust with clients, and creating efficient systems that make creative work both accessible and sustainable. Taylor’s approach offers a fresh perspective on serving smaller teams and startups that might not have big budgets but still need high-quality branding. Let’s jump into her story! Specifically, this episode highlights the following themes: Moving away from hourly billing in creative services Building systems that support scalable design work Tailoring agency services to fit small business budgets Link from this episode: Get to know more about Taylor Wilson: https://www.linkedin.com/in/tshank Learn more about Creative Shizzle: https://www.creativeshizzle.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
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8 months ago
29 minutes 57 seconds

Honest Marketing
Alex Levin: Revolutionizing Contact Centers with AI Technology
Customer experiences can make or break a business. But, how can we modernize these experiences in an age of digital evolution and AI advancements? That's what we're discussing in today’s episode. Joining me is Alex Levin, Co-Founder & CEO of Regal.io, a company that's transforming how businesses connect with customers. We dive into how Regal.io helps brands switch from transactional call centers to personalized, AI-powered customer experiences. With over $3 billion in revenue generated and 60 million conversations facilitated, Alex shares his insights on using AI to trigger meaningful interactions, scale customer journeys, and create engagement at just the right moment. Be sure to tune into this episode to get a glimpse of what the future of customer interactions may look like. Specifically, this episode highlights the following themes: How AI and data can personalize customer journeys Why the contact center should be a revenue driver, not a cost center The shift from traditional call centers to AI-powered contact centers Link from this episode: Get to know more about Alex Levin: https://www.linkedin.com/in/alexlevin1 Learn more about Regal.io: https://www.regal.io Email Regal.io: hello@regal.io Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
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9 months ago
23 minutes 58 seconds

Honest Marketing
Hikari Senju: Using AI to Optimize Digital Marketing Campaigns
Hikari Senju: Using AI to Optimize Digital Marketing Campaigns There’s no denying it—AI is reshaping the way we think about digital marketing. If you’re curious about how to leverage this technology for better results, you’re in the right place. I’m thrilled to be joined by Hikari Senju, Founder and CEO of Omneky. Hikari’s been at the forefront of AI-driven marketing solutions and has some incredible insights to share. Throughout our conversation, Hikari highlights how crucial quality storytelling is in advertising. It’s not just about getting noticed—it’s about telling a story that resonates. He breaks down how AI can analyze these stories to pinpoint what really drives sales. Hikari also shares how his platform has helped companies see huge boosts in reach, leads, and ad recall, showing just how powerful this technology can be. This episode is an eye-opener for anyone trying to nail down their advertising strategies. Tune in now and get inspired by Hikari’s innovative approach to AI in marketing! Specifically, this episode highlights the following themes: The intersection of AI and advertising How Omneky uses AI to create personalized ads The impact of generative AI on digital marketing strategies Link from this episode: Get to know more about Hikari Senju: https://www.linkedin.com/in/hikari-senju-63780199 Learn more about Omneky: https://www.omneky.com Book a podcast interview: https://kitcaster.com/hikari-senju Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
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10 months ago
30 minutes 45 seconds

Honest Marketing
Ryan Estes: B2B Selling through Podcasts and Cold Email
Ryan Estes: B2B Selling through Podcasts and Cold Email Is podcasting the hidden gem in B2B marketing that we've all been overlooking? Let's explore how the power of voice and targeted messaging make waves in this digital era. On our episode today, we are joined by Ryan Estes, co-founder of Kitcaster and Wildcast, two platforms that are redefining the podcasting industry. We explore the growing influence of podcast advertising, how cold emails can be a surprisingly effective marketing tool, and why it’s important to engage through multiple channels in B2B marketing. He also walks us through his own journey, highlighting the importance of pivoting business operations dependent on tools like Google and shifting to more reliable strategies, like retargeting through various platforms. Packed with actionable insights, this episode is perfect for anyone in the B2B space looking to fine-tune their marketing efforts. So, tune in and decipher these nuggets of wisdom tucked away in today's conversation. Specifically, this episode highlights the following themes: The power of strategic outbound strategies, including email and multi-channel outreach Challenges in cold outbound email marketing and strategies to overcome them Converting with podcasts, product descriptions, and giving attention to high-quality audiences Link from this episode: Get to know more about Ryan Estes:https://www.linkedin.com/in/estesryan Learn more about Wildcast: https://gowildcast.com Learn more about Kitcaster: https://kitcaster.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
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10 months ago
40 minutes 28 seconds

Honest Marketing
Owen Garitty: Upskilling Creatives in the Age of AI
Owen Garitty: Upskilling Creatives in the Age of AI The world's changing and we're all scrambling to change with it, especially the creative industry. How can you stay relevant and provide more value to clients in an era dominated by disruptive technology, specifically AI? In the hot seat today is the dynamic Owen Garitty, Founder & Lead Creative at FPW Media. We throw light on everything from the impact of AI on creatives, how to increase deal flow, how to reach out to the right prospects, to understanding the importance of brand awareness. We also brainstorm on the need to correlate performance metrics with financial metrics and the challenge of justifying spend for brand awareness compared to sales-based campaigns. Don't miss out on this insightful conversation with Owen Garitty, and learn how your creative narrative can have a massive impact on your brand's journey. Specifically, this episode highlights the following themes: Impact and application of AI in the creative industry The role of brand awareness in a company's success Maintaining a responsible client acquisition growth rate Link from this episode: Get to know more about Owen Garitty: https://www.linkedin.com/in/owen-garitty-0237ba60 Connect with Owen Garitty: https://owengaritty.com Learn more about FPW Media: https://fpwmedia.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.
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11 months ago
37 minutes 37 seconds

Honest Marketing
Travis Bliffen: SEO Strategies for Business Growth
SEO is the lifeblood of online businesses. A strong strategy can take your business from a small dot on the virtual map to a powerhouse force that all your competitors know and respect. In this episode, I'm chatting with Travis Bliffen, the CEO of Stellar SEO. Since starting his business in 2012, Travis has gone on to foster incredible growth, increasing revenue by 170% between 2020 and 2023 alone. We talk about how he did that and what SEO strategies have been most successful for Stellar SEO.  We also explore how they masterfully adapt to Google's constantly changing algorithms and their commitment to delivering quality work which results in high customer satisfaction. So get ready to take some notes because this episode is a goldmine of SEO strategies that can propel your business forward. Don't miss out! Specifically, this episode highlights the following themes: Strategies for SEO growth and customer retention Managing overlapping clients in niche markets Understanding Google's definition of helpful content Link from this episode: Get to know more about Travis Bliffen: https://www.linkedin.com/in/travisbliffen Learn more about Stellar SEO: https://stellarseo.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 
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11 months ago
33 minutes

Honest Marketing
Ashlie Marshall: The Importance of Team Culture in Business Goals
Team culture is the secret sauce that can make or break a business. It's the invisible thread that ties everyone together, influencing business decisions, client relationships, and overall productivity. In this episode, we have the pleasure of picking the brains of Ashlie Marshall. She's currently steering the ship as CFO of Tier Level, a digital marketing agency, and screen print shop located in Broken Arrow, Oklahoma.  We dig into the changing landscape of digital marketing, the need for incorporating solid financial planning for businesses, and unravel the importance of developing a nurturing team culture to meet business objectives. Ashlie highlights the critical need for businesses to say 'no' to clients who don't align with their culture, ensuring protective measures for corporate culture and team cohesion. So, stick around, this conversation with Ashlie packs a powerful punch, and it's one you won't want to miss. Specifically, this episode highlights the following themes: Challenges of managing clients and projects Building a positive team dynamic and recognizing efforts The significance of financial readiness for potential business challenges Link from this episode: Get to know more about Ashlie Marshall: https://www.linkedin.com/in/ashliemarshall Learn more about Tier Level: https://www.tierleveldigitalmarketing.com Subscribe to Ashlie’s podcast: https://podcasts.apple.com/us/podcast/c-suite-chicks/id1739866465 Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 
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1 year ago
43 minutes 32 seconds

Honest Marketing
Jim Heininger: The Art of Rebranding
Branding shapes the perception of your business.  By understanding the ins and outs of rebranding, you can successfully tell your company's story to the world in a way that resonates with the right audience. In this exciting episode, we have Jim Heininger, founder of Rebranding Experts, explaining the importance of a well-considered and well-executed rebranding process. We explore various aspects of branding, from name creation for wider markets to trademarking, and address the real challenges and opportunities in creating a name that carries weight in the marketplace. We also tug at the threads of transformational naming and market research for rebranding, providing our listeners with a comprehensive discourse on rebranding principles. After tuning into this episode, you'll understand why rebranding is about more than just a new logo or change of name. It's a strategic and complex process that, when done correctly, can breathe new life into your company. Specifically, this episode highlights the following themes: ✅ The process and challenges of creating a brand name ✅ The importance of protecting your brand name in the marketplace ✅ The strategies and research needed for successful rebranding Link from this episode: ✅ Get to Jim Heininger: https://www.linkedin.com/in/jimheininger ✅ Learn more about Rebranding Experts: https://www.rebrandingexperts.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 
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1 year ago
38 minutes 56 seconds

Honest Marketing
Caleb Talley: From Concept to Success with Startup Junkie
Businesses are the lifeblood of every economy, and behind every successful venture, lies a journey of strategy, resilience, and grit.  On today's episode, I'll be sitting down with a guest who knows this path too well, taking us on this journey and revealing the secret blueprint to business success. My guest, Caleb Talley, Executive Director at Startup Junkie Foundation, has a fascinating story to share with all you entrepreneuring folks tuning in. Caleb shares insights on the critical support structures that Startup Junkie provides, from one-on-one consulting to dynamic workshops and events tailored for entrepreneurs. These resources are not just about advice—they are about creating connections and opportunities that can pivot a startup from struggling to thriving.  He also emphasizes the importance of community and networking in the entrepreneurial journey, revealing how local success stories often begin with simple, yet strategic, community interactions. If you're an entrepreneur looking to ground your startup in solid strategies and community support, this episode is a goldmine. Tune in to glean wisdom from Caleb's extensive experience and learn how you might just find the key to your own success story at Startup Junkie. Specifically, this episode highlights the following themes: Startup Junkie’s roots and goals Empowering startups to become enterprise-ready Building successful business models while avoiding detrimental investment Link from this episode: Get to know more about Caleb Talley: https://www.linkedin.com/in/caleb-talley-25189211b Learn more about Startup Junkie Foundation: https://startupjunkie.org Subscribe to Startup Junkie’s YouTube channel: https://www.youtube.com/channel/UCqExEuOdzJWStrExSmv8d-g Listen to The Startup Junkies Podcast: https://podcasts.apple.com/us/podcast/the-startup-junkies-podcast/id1014096501 Learn more about Fuel HealthTech Accelerator: https://www.fuelaccelerator.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 
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1 year ago
38 minutes 28 seconds

Honest Marketing
Tristan Gray: How Quality Links Drive SEO Rankings
Quality links can make a significant difference in your search engine rankings, driving visibility, authority,  In this episode, I sit with Tristan Gray, co-founder of NO BS Marketplace, to explore the profound impact of quality links on your SEO efforts. Tristan, alongside his brother, founded NO BS Marketplace to help marketing agencies and teams deliver better SEO results, particularly by overcoming the challenges of link building. Tristan breaks down the difference between quality and quantity, explores the evolving SEO landscape, and explains why content is still king when building valuable links. We also touch on how AI is transforming SEO and the delicate balance of leveraging AI without sacrificing quality. If you’re keen to get your site to rank better, this chat with Tristan is a must-listen. He’s got the insights and tips that could really make a difference. Specifically, this episode highlights the following themes: Why quality backlinks are crucial for SEO Strategies for building authentic and effective links Common link-building mistakes to avoid Link from this episode: Get to know more about Tristan Gray: https://www.linkedin.com/in/tristangraymelbourne Learn more about NO BS Marketplace: https://nobsmarketplace.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 
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1 year ago
41 minutes 49 seconds

Honest Marketing
Change Is Coming...
Let's explore the winds of change and how you, as a marketer, can surf on these waves rather than being swept away. In this episode, I'm going solo, sharing observations on the emerging marketing strategies taking the industry by storm. Expect to hear about the rise of AI, the fading reliance on conventional advertising, and the fresh focus on genuine brand engagement.  I also share some personal observations and predictions for the future of marketing, drawing from recent developments and expert discussions. So don’t miss out on these crucial insights that could redefine your marketing playbook. Tune in now to stay ahead and make the most of the changing tides in our industry. Specifically, this episode highlights the following themes: The rising trend towards a balanced marketing approach The impact and role of AI technology in marketing Future podcast direction and guest interviews Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 
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1 year ago
20 minutes 26 seconds

Honest Marketing
Ashley Stanford: Engineering Word-of-Mouth
The marketing game is changing, and getting the right influencer or customer to promote your product can make all the difference. In today's episode, I’m joined by Ashley Stanford, marketing and co-founder of Ice Cream Social, as well as the Executive Vice President of Client Strategy at TicketSocket. Ashley’s expertise sheds light on how to turn your customers into your biggest advocates, using strategic incentives and creating experiences worth talking about. She shares how businesses can leverage their existing customer base to create compelling user-generated content and drive word-of-mouth marketing. She also emphasizes the importance of authenticity in influencer marketing and walks us through the best practices for connecting with influencers who align with your brand's ethos.  You do not want to miss out on this nugget of wisdom. So grab your earbuds, lean in, and get ready to soak up some serious knowledge! Specifically, this episode highlights the following themes: Effective strategies for leveraging word-of-mouth marketing The role of digital tools in amplifying your brand's message Insights on building a marketing plan that turns customers into advocates Link from this episode: Get to know more about Ashley Stanford: https://kitcaster.com/ashley-stanford Discover how Ticketsocket can transform your event management: https://ticketsocket.com Boost your marketing with Ice Cream Social: https://icecreamsocial.io Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 
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1 year ago
28 minutes 40 seconds

Honest Marketing
Adam Callinan: From Shark Tank to Serving E-Commerce Businesses
One incredible journey, countless insights. This episode isn't just a narrative; it's a roadmap for any e-commerce entrepreneur looking to navigate the turbulent waters of online business with confidence. Join us as Adam Callinan takes us on his remarkable journey from lighting up the stage on Shark Tank with his innovative product to crafting Pentane, a cutting-edge software designed to elevate e-commerce businesses. Our conversation revolves around Adam's transition from showcasing a product on national TV to tackling the challenges and seizing opportunities within the e-commerce space. We delve into the nuts and bolts of managing a product-centric business, the pivotal moments that lead to a significant pivot towards a service-oriented model, and the insights gained from both successes and setbacks. So, hit play and get ready for an episode brimming with wisdom gleaned from the front lines of entrepreneurship. Specifically, this episode highlights the following themes: The highs and lows of entrepreneurship The transition from BottleKeeper to creating Pentane Helpful tips for profitability and growth in e-commerce business Link from this episode: Get to know more about Adam Callinan: https://www.linkedin.com/in/adammcallinan Hop on a trial of the Pentane system for $1 today: https://www.pentane.com/honest Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 
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1 year ago
46 minutes 46 seconds

Honest Marketing
Caroline Crawford: How to Pivot and Evolve Your Marketing Strategies
Marketing's an adrenaline-fueled ride.  You gotta hang tight, adapt, learn from the field, and create direction when the map's lacking. In this episode, I chat with Caroline Crawford, the brains behind Cultiveight Communications, a company focused on providing strategic and holistic marketing support for growth-stage businesses.  We delve into the problem of businesses feeling they need to be everywhere, doing all types of marketing, and how focusing on a core group of marketing strategies can make a world of difference. There's a load of practical advice here for anyone looking to step up their marketing game. So be sure to catch the full conversation! Specifically, this episode highlights the following themes: The importance of competitive positioning and simplifying marketing activities How to admit when current strategies aren't working and pivot The effectiveness of a targeted and bespoke approach to marketing Link from this episode: Get to know more about Caroline Crawford: https://www.linkedin.com/in/ccrawford22 Learn more about Cultiveight Communications: https://www.cultiveightcommunications.com Listen to Caroline’s podcast: https://www.cultiveightcommunications.com/podcast Check out Caroline's free guide to sharpen your marketing edge: https://www.cultiveightcommunications.com/competitive-marketing-guide Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 
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1 year ago
38 minutes 51 seconds

Honest Marketing
AJ Silber: How to Scale and Sell Your Business
When it comes to scaling up and selling businesses, few know the ropes quite as well as our guest today, AJ Silber. With a wealth of experience under his belt, AJ's going to guide us through his journey of transforming his agency, The Guerrilla Agency, into a hot ticket for acquisition. From the importance of being strategically persistent with SEO efforts, to diving into building topical relevance and authority in your niche, you'll learn the key factors that led to his agency becoming a lucrative asset. He also reveals the nuts and bolts of selling his business, from business valuation to term sheet negotiations and the importance of strategic exit clauses. If you've ever pondered the future of your business and how to take it to the next level or even prepare it for sale, this episode is a goldmine of wisdom.  Tune in now to harness the full potential of your business venture! Specifically, this episode highlights the following themes: Effective SEO strategies and their role in scaling a business. The process and considerations in selling a business. How to transition post-acquisition and shape future entrepreneurial journeys. Link from this episode: Get to know more about AJ Silber: https://www.linkedin.com/in/ajsilber Join The Leads Field Guide Newsletter for tips, strategies and (free) resources: https://smallbusinessbonfire.com/newsletter Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 
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1 year ago
49 minutes 45 seconds

Honest Marketing
Matt Ryder: Become a Master of Sales
Sales can be a tricky game to navigate, with dozens of strategies and even more potential pitfalls littering the landscape. But how about we cut through the noise and learn from a pro how to master this field and rise to the top of our sales game? In this episode, we gear up for an insightful and skill-unpacking discourse with Matt Ryder, seasoned expert and CEO of 7th level. Matt shares his journey from the military to sales, a transition as unexpected as it was fruitful.  We dive into big no-nos of sales like assumptive language, and the magic of effective scripts. My conversation with Matt Ryder was a real eye-opener, laying out not just the strategies to do sales right, but also underlining the common pitfalls to evade. Matt's real-world examples backed by data reframe the entire sales process into a powerful system that everyone can plug into.  From NEPQ (Neuro-Emotional Persuasion Questioning) sales method to the nuances of communication, this particular episode has a lot to offer for both beginners and seasoned salespeople. So hold off on your assumptive tendencies and tune into this episode for some real sales wisdom straight from a man who's worked this game from different angles. It could very well be the edge you need in this competitive marketplace. Specifically, this episode highlights the following themes: Evolution and adaptability in sales techniques Effective use of scripts and steering conversations towards desired outcomes The applicability of the NEPQ sales process regardless of the industry Link from this episode: Get to know moreabout Matt Ryder: https://www.linkedin.com/in/matthew-ryder Follow Matt on Instagram: https://www.instagram.com/realmattryder Learn more about 7th Level: https://7thlevelhq.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 
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1 year ago
57 minutes 45 seconds

Honest Marketing
Jim Pietruszynski: How Branding Drives Consumer Connection
Is branding just about eye-catching logos and catchy slogans? In today's competitive market, the essence of branding extends far beyond these superficial elements. This episode dives into the deep waters of branding, exploring how it profoundly influences consumer behavior and forges lasting connections. Join me as I welcome Jim Pietruszynski, a seasoned expert from Soulsight, a holistic branding agency with a 27-year legacy. In this insightful discussion, Jim unravels the nuances of holistic branding and its pivotal role in shaping consumer perceptions. From the emotional undercurrents of marketing campaigns to the importance of brand consistency across platforms, the discussion navigates the complex landscape of creating lasting brand affinity. Jim emphasizes the need for authenticity and trust in brand communication, highlighting how brands shape and are shaped by cultural dynamics. So, if you're looking to gain a deeper understanding of what truly makes a brand resonate with its audience, this episode is a must-listen. Specifically, this episode highlights the following themes: The emotional foundations of consumer-brand connections Adapting branding strategies for different social media platforms Balancing innovation with core brand identity Link from this episode: Get to know more about Jim Pietruszynski: https://www.linkedin.com/in/jim-pietruszynski-4a30836 Learn more about Soulsight: https://soulsight.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 
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1 year ago
37 minutes 31 seconds

Honest Marketing
2024 Marketing Trends to Pay Attention to
Are you ready for 2024? I sure am! As we step into the new year, it's time to talk about the hottest marketing trends that will make a big impact. I'm truly pumped for this episode because I'm sharing a goldmine of insights about the 2024 marketing trends that you absolutely cannot afford to miss. You'll discover how LinkedIn is poised to revolutionize the way businesses connect, why TikTok's growth is about to hit a turning point, and how AI will seamlessly integrate into your marketing strategy. So, make sure to listen to this episode and get a head start in incorporating these upcoming marketing trends into your business strategies for a successful 2024. Specifically, this episode highlights the following themes: The rise of LinkedIn as a marketing platform The maturation of TikTok as a marketing tool Integration of AI into marketing operations Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 
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1 year ago
15 minutes 26 seconds

Honest Marketing
Michelle Bassett: How Smart Data Use Boosts Digital Marketing
Do you feel overwhelmed by the waves of new technology strategies such as AI, SEO algorithms, and sophisticated data analysis?  This episode dives into all these challenges providing valuable insights to boost your marketing. I’m joined by marketing pro, Michelle Bassett, with a diverse background in behavioral analysis, data science, and internet marketing.  We traverse her interesting journey from working at Yellow Pages to becoming a data scientist, and how she combines her unique expertise to succeed in digital marketing. We also touch on the influences, like the role of psychology, and palpable challenges faced in the industry, shedding light on how to adapt quickly in this ever-evolving field. Dig into this episode for some serious nuggets of wisdom from Michelle and fuel your marketing strategy. Specifically, this episode highlights the following themes: How data use and behavioral analysis shapes up internet marketing Insights on the impact and implications of AI in SEO The significance of clean data, budget considerations, and foundational principles in digital marketing Link from this episode: Get to know more about Michelle Bassett: https://www.linkedin.com/in/michelleabassett Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 
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1 year ago
40 minutes

Honest Marketing
Stop Working. It'll Be the Most Productive Thing You Do This Week
It's the day after Christmas, and whether you've had a festive celebration or enjoyed a quiet day, this episode is your reminder to take a breather and savor some well-deserved downtime. This week isn't about the to-do lists or the goals you set for the future. It's about reconnecting with who you are as a person, separate from your role as a worker, an employee, or an entrepreneur. Engage with the world outside of work. Spend time with family, go outdoors, and make the end of the year memorable for reasons beyond what you've achieved professionally. As we bid adieu to 2023 and eagerly await 2024, let's make the most of this week. It's not solely about accomplishments but reconnecting with ourselves. See you refreshed and recharged in January! Specifically, this episode highlights the following themes: The value of intentional rest and reflection Finding balance between professional drive and personal well-being How taking a break can spark innovation Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com. 
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1 year ago
4 minutes 51 seconds

Honest Marketing
Can you be a good human and a grow a successful company at the same time? Welcome to the Honest Marketing podcast, where you learn proven strategies to grow your business WITHOUT selling your soul. Hosted by Travis Albritton, former Head of Content at Buzzsprout, subscribe wherever you get your podcasts for new episodes every Tuesday.