Branding shapes the perception of your business.  By understanding the ins and outs of rebranding, you can successfully tell your company's story to the world in a way that resonates with the right audience. In this exciting episode, we have Jim Heininger, founder of Rebranding Experts, explaining the importance of a well-considered and well-executed rebranding process. We explore various aspects of branding, from name creation for wider markets to trademarking, and address the real challenges and opportunities in creating a name that carries weight in the marketplace. We also tug at the threads of transformational naming and market research for rebranding, providing our listeners with a comprehensive discourse on rebranding principles. After tuning into this episode, you'll understand why rebranding is about more than just a new logo or change of name. It's a strategic and complex process that, when done correctly, can breathe new life into your company. Specifically, this episode highlights the following themes: ✅ The process and challenges of creating a brand name ✅ The importance of protecting your brand name in the marketplace ✅ The strategies and research needed for successful rebranding Link from this episode: ✅ Get to Jim Heininger: https://www.linkedin.com/in/jimheininger ✅ Learn more about Rebranding Experts: https://www.rebrandingexperts.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.