Quality links can make a significant difference in your search engine rankings, driving visibility, authority,  In this episode, I sit with Tristan Gray, co-founder of NO BS Marketplace, to explore the profound impact of quality links on your SEO efforts. Tristan, alongside his brother, founded NO BS Marketplace to help marketing agencies and teams deliver better SEO results, particularly by overcoming the challenges of link building. Tristan breaks down the difference between quality and quantity, explores the evolving SEO landscape, and explains why content is still king when building valuable links. We also touch on how AI is transforming SEO and the delicate balance of leveraging AI without sacrificing quality. If you’re keen to get your site to rank better, this chat with Tristan is a must-listen. He’s got the insights and tips that could really make a difference. Specifically, this episode highlights the following themes: Why quality backlinks are crucial for SEO Strategies for building authentic and effective links Common link-building mistakes to avoid Link from this episode: Get to know more about Tristan Gray: https://www.linkedin.com/in/tristangraymelbourne Learn more about NO BS Marketplace: https://nobsmarketplace.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.