When it comes to scaling up and selling businesses, few know the ropes quite as well as our guest today, AJ Silber. With a wealth of experience under his belt, AJ's going to guide us through his journey of transforming his agency, The Guerrilla Agency, into a hot ticket for acquisition. From the importance of being strategically persistent with SEO efforts, to diving into building topical relevance and authority in your niche, you'll learn the key factors that led to his agency becoming a lucrative asset. He also reveals the nuts and bolts of selling his business, from business valuation to term sheet negotiations and the importance of strategic exit clauses. If you've ever pondered the future of your business and how to take it to the next level or even prepare it for sale, this episode is a goldmine of wisdom.  Tune in now to harness the full potential of your business venture! Specifically, this episode highlights the following themes: Effective SEO strategies and their role in scaling a business. The process and considerations in selling a business. How to transition post-acquisition and shape future entrepreneurial journeys. Link from this episode: Get to know more about AJ Silber: https://www.linkedin.com/in/ajsilber Join The Leads Field Guide Newsletter for tips, strategies and (free) resources: https://smallbusinessbonfire.com/newsletter Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.