The marketing game is changing, and getting the right influencer or customer to promote your product can make all the difference. In today's episode, I’m joined by Ashley Stanford, marketing and co-founder of Ice Cream Social, as well as the Executive Vice President of Client Strategy at TicketSocket. Ashley’s expertise sheds light on how to turn your customers into your biggest advocates, using strategic incentives and creating experiences worth talking about. She shares how businesses can leverage their existing customer base to create compelling user-generated content and drive word-of-mouth marketing. She also emphasizes the importance of authenticity in influencer marketing and walks us through the best practices for connecting with influencers who align with your brand's ethos.  You do not want to miss out on this nugget of wisdom. So grab your earbuds, lean in, and get ready to soak up some serious knowledge! Specifically, this episode highlights the following themes: Effective strategies for leveraging word-of-mouth marketing The role of digital tools in amplifying your brand's message Insights on building a marketing plan that turns customers into advocates Link from this episode: Get to know more about Ashley Stanford: https://kitcaster.com/ashley-stanford Discover how Ticketsocket can transform your event management: https://ticketsocket.com Boost your marketing with Ice Cream Social: https://icecreamsocial.io Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.