Marketing's an adrenaline-fueled ride.  You gotta hang tight, adapt, learn from the field, and create direction when the map's lacking. In this episode, I chat with Caroline Crawford, the brains behind Cultiveight Communications, a company focused on providing strategic and holistic marketing support for growth-stage businesses.  We delve into the problem of businesses feeling they need to be everywhere, doing all types of marketing, and how focusing on a core group of marketing strategies can make a world of difference. There's a load of practical advice here for anyone looking to step up their marketing game. So be sure to catch the full conversation! Specifically, this episode highlights the following themes: The importance of competitive positioning and simplifying marketing activities How to admit when current strategies aren't working and pivot The effectiveness of a targeted and bespoke approach to marketing Link from this episode: Get to know more about Caroline Crawford: https://www.linkedin.com/in/ccrawford22 Learn more about Cultiveight Communications: https://www.cultiveightcommunications.com Listen to Caroline’s podcast: https://www.cultiveightcommunications.com/podcast Check out Caroline's free guide to sharpen your marketing edge: https://www.cultiveightcommunications.com/competitive-marketing-guide Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.