Ryan Estes: B2B Selling through Podcasts and Cold Email Is podcasting the hidden gem in B2B marketing that we've all been overlooking? Let's explore how the power of voice and targeted messaging make waves in this digital era. On our episode today, we are joined by Ryan Estes, co-founder of Kitcaster and Wildcast, two platforms that are redefining the podcasting industry. We explore the growing influence of podcast advertising, how cold emails can be a surprisingly effective marketing tool, and why it’s important to engage through multiple channels in B2B marketing. He also walks us through his own journey, highlighting the importance of pivoting business operations dependent on tools like Google and shifting to more reliable strategies, like retargeting through various platforms. Packed with actionable insights, this episode is perfect for anyone in the B2B space looking to fine-tune their marketing efforts. So, tune in and decipher these nuggets of wisdom tucked away in today's conversation. Specifically, this episode highlights the following themes: The power of strategic outbound strategies, including email and multi-channel outreach Challenges in cold outbound email marketing and strategies to overcome them Converting with podcasts, product descriptions, and giving attention to high-quality audiences Link from this episode: Get to know more about Ryan Estes:https://www.linkedin.com/in/estesryan Learn more about Wildcast: https://gowildcast.com Learn more about Kitcaster: https://kitcaster.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.