Owen Garitty: Upskilling Creatives in the Age of AI The world's changing and we're all scrambling to change with it, especially the creative industry. How can you stay relevant and provide more value to clients in an era dominated by disruptive technology, specifically AI? In the hot seat today is the dynamic Owen Garitty, Founder & Lead Creative at FPW Media. We throw light on everything from the impact of AI on creatives, how to increase deal flow, how to reach out to the right prospects, to understanding the importance of brand awareness. We also brainstorm on the need to correlate performance metrics with financial metrics and the challenge of justifying spend for brand awareness compared to sales-based campaigns. Don't miss out on this insightful conversation with Owen Garitty, and learn how your creative narrative can have a massive impact on your brand's journey. Specifically, this episode highlights the following themes: Impact and application of AI in the creative industry The role of brand awareness in a company's success Maintaining a responsible client acquisition growth rate Link from this episode: Get to know more about Owen Garitty: https://www.linkedin.com/in/owen-garitty-0237ba60 Connect with Owen Garitty: https://owengaritty.com Learn more about FPW Media: https://fpwmedia.com Want to give your podcast the boost it needs to stay ahead of the competition? Check out honestpodcasts.com and take the first step toward achieving your podcasting goals! And if you have a guest in mind who you think would be a great fit for this show, drop me a line at hello@honestpodcasts.com.