Guests in part 3:
Saima Rashid - SVP Marketing & Revenue Analytics at 6sense
How to use 6sense for ABM at scale
How to succeed in today’s generative AI world
Why it’s critical to get teams thinking outside the box
Kevin Ryan - Head of Revenue IBISWorld
How to support how buyers WANT to buy today
How to tactically become an expert in personalization
Why marketing is a rugby team, not a relay race
Dina Otero - VP Demand Gen at Mission Cloud
Success story from ‘in the trenches’ moving from lead model to account-focused
Challenges when switching from lead to account model
Favorite strategies for marketers for 2025
Jonathan Burg - SVP Revenue at New Breed
How to think holistically when building a customer lifecycle
How to gain GTM fit
Metrics revenue leaders are focused on right now
APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7
More about the host, Janelle Amos:
LinkedIn: https://www.linkedin.com/in/janelleamos/
Website: https://elevate-growth.com/
YouTube: https://www.youtube.com/channel/UCno8t8RqELf294gsRViqc7A
Guests in part 2:
Andy Champion - SVP International at 6sense
Right way to expand GTM internationally
#1 thing companies do wrong when expanding into EMEA
Jon Russo - Founder and CMO at B2B Fusion
ABM vs ABX, definitions, which is right for you
What NOT to do when moving from lead-based to account-based
Christine Polewarczyk - SVP Product Marketing and Research at PathFactory
Supporting the buyers journey in a frictionless way using AI
Back to basics - all about quality
Surj Gish & Juanita Baker - Managing director and VP strategy, planning, and integration at ROI DNA
Foundations in 6sense to maximize investment with LinkedIn
How to not be bullied to stop TOFU for lower funnel conversion tactics
Kerry Cunningham - Research and Thought Leadership at 6sense
2024 buyer experience report - trends, insights
How to align marketing and sales in modern B2B buyers journey
Resources:
https://6sense.com/resources/buyer-experience-report/2024-b2b-buyer-experience-report
APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7
More about the host, Janelle Amos:
LinkedIn: https://www.linkedin.com/in/janelleamos/
Website: https://elevate-growth.com/
YouTube: https://www.youtube.com/channel/UCno8t8RqELf294gsRViqc7A
Guests on part 1
Matt Heinz - Founder and President of Heinz Marketing
Sarah Sehgal - Director of Marketing of OpenSesame
Stefano Iacono - Marketing Director EMEA - 6sense
EJ Oelling - VP ABX - 6sense
Resources:
https://6sense.com/resources/buyer-experience-report/2024-b2b-buyer-experience-report
APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7
More about the host, Janelle Amos:
LinkedIn: https://www.linkedin.com/in/janelleamos/
Website: https://elevate-growth.com/
YouTube: https://www.youtube.com/channel/UCno8t8RqELf294gsRViqc7A
In this episode, fellow demand gen marketers, and CMOs hop on the show to discuss how to diagnose issues when MQLs and pipeline are strong but revenue lags, effectively build a robust pipeline within an ecosystem GTM motion, and navigate the complexities of attribution to ensure alignment with sales.
APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7
Guests Bio's:
1) Jamie Skeels - Senior Demand Generation Manager at Cognism
2) Bill Glenn - B2B marketing leader who has been a CMO/VP of Marketing at 4 high growth startup organizations. Bill enjoys building and leading marketing teams, as well as helping companies create and maintain a world-class culture through empathy, collaboration and inclusion.
3) Nhi Duong - Director of Demand Generation at TeamDynamix with over a decade of experience in marketing and a knack for leveraging data-driven insights, Nhi has been instrumental in scaling several high-growth companies and taking new products to market.
More about the host, Janelle Amos:
LinkedIn: https://www.linkedin.com/in/janelleamos/
Website: https://elevate-growth.com/
YouTube: https://www.youtube.com/channel/UCno8t8RqELf294gsRViqc7A
After 55 episodes, Season 1 of Demand Gen Made Simple has officially wrapped! This season has been extraordinarily amazing… discussing everything from what demand generation is, all the way to advanced strategies and gaining buy-in from not only myself but other experts in the field, as well.
Although the show’s going on break, I’m so excited to come back even better for season 2.
For now, relisten or rewatch some of your favorite episodes. And remember, you can catch the show on Apple Podcast, Spotify & Youtube.
Don’t forget to subscribe to my newsletter, Simplifying Demand Gen to continue to get more insights and tips.
You can also connect with me on LinkedIn!
And if you’re tired of your marketing feeling reactive and stuck, book a strategy call with me and we’ll dive into how I can help.
Thanks again for your continued support! See you next season.
In Episode 55 of Demand Gen Made Simple, we dive deep into the world of marketing attribution with our special guest, Drew Smith, CEO of Attributa. If you've ever struggled with accurately attributing conversions or improving your marketing reporting, data, and analysis, this episode is a must-listen.
Join us as we explore the common challenges faced by marketers when it comes to attribution. Drew shares his expertise and provides valuable recommendations for effectively attributing conversions in multi-channel marketing efforts. Discover why the choice of attribution model or tool depends on the specific project and how marketers can identify the right approach for their needs.
During our conversation, we delve into the concept of attribution from Drew's unique perspective. He sheds light on the essential aspects of attribution that demand generation marketers often overlook and explains why it's crucial to understand these key points.
Additionally, we explore the future of attribution in the marketing industry and the emerging trends and technologies that are shaping its landscape. Drew provides insights into the exciting advancements that DG marketers should be aware of to stay ahead of the curve.
Janelle is joined by Steffen Hedebrandt, co-founder and CMO of Dreamdata to discuss the world of marketing and sales alignment and the pivotal role it plays in a modern go-to-market (GTM) approach.
Steffen shares his expertise on how businesses can harness the power of alignment to drive revenue and achieve scalable success.
We break down common challenges companies face when aligning their marketing and sales departments, unveil their impact on overall performance and organizational growth, and share useful tips for fostering a more collaborative partnership.
Explore more about Revenue Marketing from Dreamdata.io here.
Oh nurturing - the term that sparks different opinions just like the term "lead." In this episode, I uncover the importance of an integrated approach where all channels work harmoniously to support each other and show how nurturing is so much more than just email marketing based on persona profiling and lead scores.
Also for more insights and tips, subscribe to my newsletter, The Simplifying Demand Gen Newsletter
In this podcast episode, I talk about whether lead lifecycle stages still matter on a demand gen model and areas of measurement between each stage. As well as how important SLAs have on your funnel velocity.
Your questions, answered. Andres Glusman joins Janelle Amos to discuss the place experimentation has in the B2B marketing space. We cover topics like:
Is there such a thing as testing too much?
Do you need tech and tools to run experiments?
Is the juice worth the squeeze?
Leveraging experimentation vs abusing experimentation
Assess risk and concluding impact
What's the best way to set and obtain OKRs from leadership? In this episode, Janelle deep dives into OKR best practices and structuring OKRs for a marketing team.
You'll hear that "marketers should always be experimenting." But is now the right time for experiments when budgets are being reduced, teams are being asked to do more with less, and more and more companies and leaders are turning to attribution to "measure what's working." In this episode, I share how to include testing in your marketing strategy as well as advocating for buy-in.
Modernizing marketing requires a change in reporting. More than just switching marketing's measurement to revenue -- you must also effectively communicate and align with the internal team as well. In this podcast episode we talk about how to communicate the "why" in a change in strategy, "what" to expect out of it, and "how" the KPIs are going to change.
In this episode, Janelle shares with Metadata.io's Demand community the 3-step framework to reverse-engineer a demand gen plan to align the plan with the company's business objectives. Watch the full episode on Metadata.io's YouTube channel here: https://www.youtube.com/watch?v=9YBz-3k-jzg
“People say talk to your customers… but no one shows you how”. In today’s conversation, I'm joined by Ryan Gibson, Founder of Content Lift, who talks about the importance of customer research and tactical tips for B2B marketers.
In today's episode we go back to the basics on the 2 components that make demand gen successful. The industry will tell you demand gen is complex, confusing, unmeasurable. My goal for this podcast is to shatter those opinions and provide you with fundamental tactics to be successful. In this episode I disclose the 2 most important components for your demand gen strategy to succeed.
You could have the most seamless marketing journey and get the prospect to become a fan who *wants* to do business with you… only to have their enthusiasm crushed after a long, drawn-out sales process. And while a lot of companies are content running this model because the outdated sales process is proven, I think it’s a huge risk for demand gen marketers. Tune in to learn why.
Budgets are being scrutinized, you're being asked to do more with less, you're wanting to still do demand generation activities but pressured to drive immediate demand conversions... what should you do? In today's episode, I break down the top 2 things you should be doing right now to drive immediate impact *and* get some qualified high-intent conversions.
You finally switched to demand gen, GREAT! Except... you're not seeing the success you expected. In this episode, I pull back the layers on what creating a demand gen strategy looks like. We cover the fundamentals to help you identify the missing component to yours.
Latané Conant, Chief Market Officer, 6sense, shares best advice for marketers on using 6sense, ways to drive marketing/sales alignment, and how to use AI to advance plays.