Ep. 53 - Old vs New: Why Nurturing is So Much More Than Email Marketing

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Demand Gen Made Simple

Janelle Amos

59 episodes

1 day ago

Demand Generation is the latest buzzword. But what does it actually entail and how can you implement it? The Demand Gen Made Simple podcast is built to drive clarity into why companies are pivoting to a demand gen strategy, and why yours should too.

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Ep. 53 - Old vs New: Why Nurturing is So Much More Than Email Marketing

Demand Gen Made Simple

22 minutes 16 seconds

2 years ago

Ep. 53 - Old vs New: Why Nurturing is So Much More Than Email Marketing

Oh nurturing - the term that sparks different opinions just like the term "lead." In this episode, I uncover the importance of an integrated approach where all channels work harmoniously to support each other and show how nurturing is so much more than just email marketing based on persona profiling and lead scores.

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