Ep. 54 - The Power of Alignment: Driving Revenue through Marketing and Sales Synergy with Steffen Hedebrandt, co-founder and CMO of Dreamdata

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Demand Gen Made Simple

Janelle Amos

59 episodes

1 week ago

Demand Generation is the latest buzzword. But what does it actually entail and how can you implement it? The Demand Gen Made Simple podcast is built to drive clarity into why companies are pivoting to a demand gen strategy, and why yours should too.

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Marketing

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Ep. 54 - The Power of Alignment: Driving Revenue through Marketing and Sales Synergy with Steffen Hedebrandt, co-founder and CMO of Dreamdata

Demand Gen Made Simple

25 minutes 19 seconds

2 years ago

Ep. 54 - The Power of Alignment: Driving Revenue through Marketing and Sales Synergy with Steffen Hedebrandt, co-founder and CMO of Dreamdata

Janelle is joined by Steffen Hedebrandt, co-founder and CMO of Dreamdata to discuss the world of marketing and sales alignment and the pivotal role it plays in a modern go-to-market (GTM) approach.

Steffen shares his expertise on how businesses can harness the power of alignment to drive revenue and achieve scalable success.

We break down common challenges companies face when aligning their marketing and sales departments, unveil their impact on overall performance and organizational growth, and share useful tips for fostering a more collaborative partnership.

Explore more about Revenue Marketing from Dreamdata.io here.