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Demand Gen Made Simple
Janelle Amos
59 episodes
2 days ago
Demand Generation is the latest buzzword. But what does it actually entail and how can you implement it? The Demand Gen Made Simple podcast is built to drive clarity into why companies are pivoting to a demand gen strategy, and why yours should too.
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Marketing
Business
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All content for Demand Gen Made Simple is the property of Janelle Amos and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Demand Generation is the latest buzzword. But what does it actually entail and how can you implement it? The Demand Gen Made Simple podcast is built to drive clarity into why companies are pivoting to a demand gen strategy, and why yours should too.
Show more...
Marketing
Business
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S2:Ep1 - Diagnosing Revenue Health, Partner-Led Growth, and Partnering with Sales
Demand Gen Made Simple
27 minutes 41 seconds
1 year ago
S2:Ep1 - Diagnosing Revenue Health, Partner-Led Growth, and Partnering with Sales

In this episode, fellow demand gen marketers, and CMOs hop on the show to discuss how to diagnose issues when MQLs and pipeline are strong but revenue lags, effectively build a robust pipeline within an ecosystem GTM motion, and navigate the complexities of attribution to ensure alignment with sales.


APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7


Guests Bio's:

1) Jamie Skeels - Senior Demand Generation Manager at Cognism

2) Bill Glenn - B2B marketing leader who has been a CMO/VP of Marketing at 4 high growth startup organizations. Bill enjoys building and leading marketing teams, as well as helping companies create and maintain a world-class culture through empathy, collaboration and inclusion.

3) Nhi Duong - Director of Demand Generation at TeamDynamix with over a decade of experience in marketing and a knack for leveraging data-driven insights, Nhi has been instrumental in scaling several high-growth companies and taking new products to market.


More about the host, Janelle Amos:

LinkedIn: https://www.linkedin.com/in/janelleamos/

Website: https://elevate-growth.com/

YouTube: https://www.youtube.com/channel/UCno8t8RqELf294gsRViqc7A

Demand Gen Made Simple
Demand Generation is the latest buzzword. But what does it actually entail and how can you implement it? The Demand Gen Made Simple podcast is built to drive clarity into why companies are pivoting to a demand gen strategy, and why yours should too.