S2:E3 - 6sense Breakthrough Unleashed - Part 2 with Andy Champion, Jon Russo, Christine Polewarczyk, Surj Gish & Juanita Baker, and Kerry Cunningham - GTM, buyers journeys, maximizing investments

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Demand Gen Made Simple

Janelle Amos

59 episodes

1 week ago

Demand Generation is the latest buzzword. But what does it actually entail and how can you implement it? The Demand Gen Made Simple podcast is built to drive clarity into why companies are pivoting to a demand gen strategy, and why yours should too.

Marketing

Business

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Marketing

Business

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S2:E3 - 6sense Breakthrough Unleashed - Part 2 with Andy Champion, Jon Russo, Christine Polewarczyk, Surj Gish & Juanita Baker, and Kerry Cunningham - GTM, buyers journeys, maximizing investments

Demand Gen Made Simple

1 hour 29 minutes 15 seconds

1 year ago

S2:E3 - 6sense Breakthrough Unleashed - Part 2 with Andy Champion, Jon Russo, Christine Polewarczyk, Surj Gish & Juanita Baker, and Kerry Cunningham - GTM, buyers journeys, maximizing investments

Guests in part 2:

Andy Champion - SVP International at 6sense

Right way to expand GTM internationally
#1 thing companies do wrong when expanding into EMEA

Jon Russo - Founder and CMO at B2B Fusion

ABM vs ABX, definitions, which is right for you
What NOT to do when moving from lead-based to account-based

Christine Polewarczyk - SVP Product Marketing and Research at PathFactory

Supporting the buyers journey in a frictionless way using AI
Back to basics - all about quality

Surj Gish & Juanita Baker - Managing director and VP strategy, planning, and integration at ROI DNA

Foundations in 6sense to maximize investment with LinkedIn
How to not be bullied to stop TOFU for lower funnel conversion tactics

Kerry Cunningham - Research and Thought Leadership at 6sense

2024 buyer experience report - trends, insights
How to align marketing and sales in modern B2B buyers journey

Resources:

https://6sense.com/resources/buyer-experience-report/2024-b2b-buyer-experience-report

APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7

More about the host, Janelle Amos:

LinkedIn: https://www.linkedin.com/in/janelleamos/

Website: https://elevate-growth.com/

YouTube: https://www.youtube.com/channel/UCno8t8RqELf294gsRViqc7A