S2:E4 - 6sense Breakthrough Unleashed - Part 3 with Saima Rashid, Kevin Ryan, Dina Otero, and Jonathan Burg - Generative AI world, personalization, from leads to accounts, holistic customer journeys

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Demand Gen Made Simple

Janelle Amos

59 episodes

1 week ago

Demand Generation is the latest buzzword. But what does it actually entail and how can you implement it? The Demand Gen Made Simple podcast is built to drive clarity into why companies are pivoting to a demand gen strategy, and why yours should too.

Marketing

Business

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Marketing

Business

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S2:E4 - 6sense Breakthrough Unleashed - Part 3 with Saima Rashid, Kevin Ryan, Dina Otero, and Jonathan Burg - Generative AI world, personalization, from leads to accounts, holistic customer journeys

Demand Gen Made Simple

1 hour 20 minutes 17 seconds

12 months ago

S2:E4 - 6sense Breakthrough Unleashed - Part 3 with Saima Rashid, Kevin Ryan, Dina Otero, and Jonathan Burg - Generative AI world, personalization, from leads to accounts, holistic customer journeys

Guests in part 3:

Saima Rashid - SVP Marketing & Revenue Analytics at 6sense

How to use 6sense for ABM at scale
How to succeed in today’s generative AI world
Why it’s critical to get teams thinking outside the box

Kevin Ryan - Head of Revenue IBISWorld

How to support how buyers WANT to buy today
How to tactically become an expert in personalization
Why marketing is a rugby team, not a relay race

Dina Otero - VP Demand Gen at Mission Cloud

Success story from ‘in the trenches’ moving from lead model to account-focused
Challenges when switching from lead to account model
Favorite strategies for marketers for 2025

Jonathan Burg - SVP Revenue at New Breed

How to think holistically when building a customer lifecycle
How to gain GTM fit
Metrics revenue leaders are focused on right now

APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7

More about the host, Janelle Amos:

LinkedIn: https://www.linkedin.com/in/janelleamos/

Website: https://elevate-growth.com/
YouTube: https://www.youtube.com/channel/UCno8t8RqELf294gsRViqc7A