Yoni has plenty of experience launching products from his product marketing background, but how did things change when doing the same as a CMO? Turns out, plenty...
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OKRs can be a powerful tool for aligning an organization, but you need to understand what the framework's really about. Andrea shared with us how she's been getting to grips with the model.
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The Great Resignation has firmly put the power in the hands of talent, rather than the companies trying to hire them. Yoni takes us through what this means for CMOs, and how we can rise to meet that challenge.
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Creating employee branding and culture is often the responsibility of CMOs, but it shouldn't be done alone. As Andrea explains, it was important to work on this with all members of the senior leadership team.
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An average person receives over 100 emails each day. That's why it's important to make sure your emails stand out. Aidan shares her tips on how to do just that.
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Yoni shares with us his experiences in leading the development of Uptime's new pricing model system led him to develop new skills, which has allowed him to open up two-way dialogues with different departments.
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Andrea joins us for her second CMO Diary to share the revelation of the 5:95 ratio is changing her approach to B2B marketing.
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Andrea and her team have been working incredibly hard for months developing a new brand to represent their newly merged organization, and she joins us for her first CMO Diaries to explain the process so other CMOs can do the same in the future.
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Whether you're unsure about SMS marketing for your brand, or curious but not sure where to start, Aidan is here to explain how and why she's been using it so effectively recently.
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A rebrand isn't just done once it's released to the public, it's part of a continuing process that needs monitoring and maintaining by all parts of the business. Yoni takes us through everything his team has been now that the rebrand is out into the world, and what their plans are for the future.
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By nature of the business, Paintru requires long lead times, so in the run-up to Black Friday, Aidan has been working out how best to build excitement while managing expectations, while still standing out from the crowd.
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Rebranding can be a mammoth undertaking, but it's something most CMOs will have to do at some time in their career. Yoni Solomon, CMO of Uptime.com is back for another CMO Diaries to share how he's been approaching the process and the lessons he's learned for other CMOs.
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For almost every CMO, their organization's brand is their baby. But what makes a great brand, and how can CMOs approach branding in a world of increasing competition across every sector? That's what we're covering in another episode featuring Yoni Solomon.
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Establishing your positioning and messaging as a brand is a key part of marketing, and as a CMO you're responsible for the development and establishment of this essential aspect of a brand. That's why Yoni is taking us through the steps he's taken at Uptime.
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Just a few months into his first CMO role, Yoni Solomon has had a lot to take on board. We discuss what he's found to be most helpful as a new CMO, with lessons learned for others in the role on what to prioritize.
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