For almost every CMO, their organization's brand is their baby. But what makes a great brand, and how can CMOs approach branding in a world of increasing competition across every sector? That's what we're covering in another episode featuring Yoni Solomon.

Key talking points include:-

• Why is branding so important, and what makes for an effective brand?
• Priorities and processes when approaching a rebrand.
• The importance of branding both externally and internally.