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CMO Diaries
CMO Alliance
15 episodes
8 months ago
Want to excel in a new CMO role? Looking to sharpen up your skills? Find out what leading CMOs are prioritizing, how they're overcoming challenges, and what resources they've relied on.
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Marketing
Business
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All content for CMO Diaries is the property of CMO Alliance and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Want to excel in a new CMO role? Looking to sharpen up your skills? Find out what leading CMOs are prioritizing, how they're overcoming challenges, and what resources they've relied on.
Show more...
Marketing
Business
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Boosting your email conversion rates | Aidan Casey | CMO Diaries
CMO Diaries
37 minutes 21 seconds
3 years ago
Boosting your email conversion rates | Aidan Casey | CMO Diaries

An average person receives over 100 emails each day. That's why it's important to make sure your emails stand out. Aidan shares her tips on how to do just that.

Key talking points

  • Why email is still an important component of digital marketing.
  • Crafting an email strategy that works.
  • Embracing autoresponders and email automation.
CMO Diaries
Want to excel in a new CMO role? Looking to sharpen up your skills? Find out what leading CMOs are prioritizing, how they're overcoming challenges, and what resources they've relied on.