Want to excel in a new CMO role? Looking to sharpen up your skills? Find out what leading CMOs are prioritizing, how they're overcoming challenges, and what resources they've relied on.
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Want to excel in a new CMO role? Looking to sharpen up your skills? Find out what leading CMOs are prioritizing, how they're overcoming challenges, and what resources they've relied on.
Employee branding takes a meeting of minds | Andrea Linehan | CMO Diaries
CMO Diaries
31 minutes 44 seconds
3 years ago
Employee branding takes a meeting of minds | Andrea Linehan | CMO Diaries
Creating employee branding and culture is often the responsibility of CMOs, but it shouldn't be done alone. As Andrea explains, it was important to work on this with all members of the senior leadership team.
Key talking points
Why it's important to have a strong employee brand and culture.
How to develop them so they align with senior leadership's outlook.
The importance of personal interaction and collaboration.
CMO Diaries
Want to excel in a new CMO role? Looking to sharpen up your skills? Find out what leading CMOs are prioritizing, how they're overcoming challenges, and what resources they've relied on.
