Only 5% of your market are ready to buy - what do you do? | Andrea Linehan

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CMO Diaries

CMO Alliance

15 episodes

8 months ago

Want to excel in a new CMO role? Looking to sharpen up your skills? Find out what leading CMOs are prioritizing, how they're overcoming challenges, and what resources they've relied on.

Marketing

Business

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Want to excel in a new CMO role? Looking to sharpen up your skills? Find out what leading CMOs are prioritizing, how they're overcoming challenges, and what resources they've relied on.

Marketing

Business

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Only 5% of your market are ready to buy - what do you do? | Andrea Linehan | CMO Diaries

CMO Diaries

41 minutes 9 seconds

3 years ago

Only 5% of your market are ready to buy - what do you do? | Andrea Linehan | CMO Diaries

Andrea joins us for her second CMO Diary to share the revelation of the 5:95 ratio is changing her approach to B2B marketing.

Key talking points

What do we mean when we say only 5% of B2B buyers are ready to buy?
The importance of targeting that 95% of your audience for long-term success.
How to align short-term and long-term goals.