Want to excel in a new CMO role? Looking to sharpen up your skills? Find out what leading CMOs are prioritizing, how they're overcoming challenges, and what resources they've relied on.
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Want to excel in a new CMO role? Looking to sharpen up your skills? Find out what leading CMOs are prioritizing, how they're overcoming challenges, and what resources they've relied on.
Be prepared: Black Friday's a-comin' | Aidan Casey | CMO Diaries
CMO Diaries
41 minutes 15 seconds
4 years ago
Be prepared: Black Friday's a-comin' | Aidan Casey | CMO Diaries
By nature of the business, Paintru requires long lead times, so in the run-up to Black Friday, Aidan has been working out how best to build excitement while managing expectations, while still standing out from the crowd.
Key talking points include:
Why is Black Friday still so important?
How to get people in the Holiday-gifting mood when it's barely even Fall.
How to balance expectations from both customers and suppliers.
CMO Diaries
Want to excel in a new CMO role? Looking to sharpen up your skills? Find out what leading CMOs are prioritizing, how they're overcoming challenges, and what resources they've relied on.
