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Checked In with Splash

Splash

92 episodes

4 weeks ago

First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...

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First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...

Show more...

Episodes (20/92)

Checked In with Splash

You Have All This Event Data… Now What?

First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...

3 weeks ago

47 minutes

Checked In with Splash

How to Make Guests Feel Like Your Event Was Designed Just for Them

No one wants to feel like just another name on a guest list. Generic invites and agendas don’t cut it anymore. Buyers expect relevant and timely experiences that speak to their needs. In this episode, Haley Kaplan and Chelsea Hill from Splash discuss how to use data to create personalized event experiences that connect with audiences. They share engagement strategies for every stage of the funnel, tools to help you scale without burning out, and the metrics that prove that personalizati...

1 month ago

46 minutes

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Lessons from Cvent CONNECT: What the Best Event Marketers Are Doing Now

If you’re an event professional, you’ve probably heard of Cvent CONNECT. It’s the annual conference where event pros come together to explore what’s next for the industry. In this episode, the Splash team attends for the first time and shares their experience. Hayley Pellizzon, Perry Piep, and Haley Kaplan talk about what they learned, the moments that stood out, and the ideas they are taking back to their work. From tech tours to customer stories, hear their honest takeaways from CONNECT 202...

1 month ago

15 minutes

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Gainsight Generated 7X ROI from Events—Here's How They Did It

Most marketers would be thrilled with 2x or 3x ROI from events. Gainsight consistently sees 7x. Emily Wilkes, Director of Field and Partner Marketing at Gainsight, joins Camille Arnold to discuss how they use events to drive pipeline and business growth. Emily shares how her team executes a variety of event types, each designed to engage prospects and accelerate the buyer journey. In this episode, you’ll get an inside look at how Gainsight aligns event strategy with business goals, uses data ...

1 month ago

33 minutes

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How to Choose the Right MarTech Tools for Event-Led Growth

Event-led growth can deliver impressive business results, but only when it’s supported by the right technology. In this episode, Haley Kaplan shares Splash’s framework for selecting tools that enable a scalable, measurable, and sustainable event-led growth strategy. You’ll learn the four capabilities every event platform should have, along with the key integrations you need to connect your events to the rest of your marketing ecosystem. Tune in to learn: How to make events scalable with...

2 months ago

40 minutes

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5 Tips to Accelerate Your Career with Event-Led Growth

As technology evolves, events remain one of the most effective ways to connect people and drive business results. In this episode, Hayley Kaplan discusses how event-led growth (ELG) helps marketers transform their events from occasional marketing activities into powerful revenue drivers. She shares Splash’s proven framework for creating an ELG strategy, plus five practical tips to help you stand out as a leader in event marketing. Mastering ELG will position you as a key player in...

2 months ago

37 minutes

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How to Design a Winning ELG Playbook with Matt Heinz & Kate Hammitt

Events aren't random acts of marketing, and they shouldn't be treated that way. In this special session, recorded live at Cvent CONNECT, Matt Heinz, Founder of Heinz Marketing, and Kate Hammitt, VP of Marketing at Cvent and Splash, share their framework for launching a successful event-led growth strategy. They break down the essential steps for getting started and scaling your strategy through tech and internal buy-in. Throughout the session, they discuss how companies are leveraging e...

3 months ago

38 minutes

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Personalization, Pipeline, and Proving ROI in 2025

With 2025 at the halfway mark, now’s the time to take stock: What’s working? What’s not? And where should you focus next? In this episode, Haley Kaplan sits down with Camille Arnold, Director of Experiential Marketing at Splash, and Kristen Vesey, Senior Field Marketing Manager at Ramp. They discuss how to fine-tune your event mix, how to use first-party data more effectively, and how to nurture buyer relationships. Tune in to learn: Creative ways to capture meaningful attendee insightsWhy ev...

3 months ago

40 minutes

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Part 2: Getting Started with Your Event-Led Growth Strategy

Smaller, repeatable events are the cornerstone of an event-led growth strategy. But does the fact that they’re smaller mean they’re easier to run? In part two of our event-led growth (ELG) series, Camille Arnold continues her conversation with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to debunk the idea that smaller events require less effort or planning that the rest of the event mix. They discuss what goes into making small events repeatable and effective, and how to balance scalin...

4 months ago

17 minutes

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Part 1: Getting Started with Your Event-Led Growth Strategy

What is event-led growth, and how do you know if you’re doing it? In part one of our event-led growth (ELG) series, Camille Arnold sits down with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to explore the question: does a commitment to hosting events mean you're practicing event-led growth? Tune in to learn: What most marketers overlook when planning eventsThe key differences between "just doing events" and using an ELG strategyHow to identify your ICP and build an event strategy that ...

4 months ago

31 minutes

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Everything You’ll Learn in Splash’s ELG Masterclass with Zach Napolitano

There are marketing courses on everything from SEO to mapping the buying journey, but until now, nothing on event-led growth (ELG). In this episode, host Camille Arnold and course co-creator Zach Napolitano share the story behind Splash’s Event-Led Growth Masterclass and Certification. They discuss why it was created, who it's for, and what you'll learn. If events are part of your growth strategy, this course is your guide for making them measurable, scalable, and impactful. Tune in to learn:...

5 months ago

26 minutes

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Here's What Event Marketers Are Focused On in 2025

In this webinar replay, Splash's Haley Kaplan is joined by Anna Tumanova, Events Marketing Lead at Gorgias. Throughout their discussion, they share tips, trends, and tactics to shape your 2025 events. Tune in to learn: Key takeaways from event pros on what worked (and what didn't) in 2024Strategies to increase registrations, reduce attrition, and keep attendees engagedBest practices for defining and measuring ROIKey trends expected to shape events in 2025 _________________________...

8 months ago

50 minutes

Checked In with Splash

How to Plan Your 2025 Event Strategy

In this episode of Checked In, Splash's Chief Marketing Officer Kate Hammitt sits down with Senior Director of Events at 6sense Bethany Murphy and Senior Manager of Event Tech & Operations at Cvent Allyson Keenan. Together, they explore the best ways for creating revenue-driving event strategies in 2025. Tune in to learn how to set realistic, measurable event goals, make data-driven decisions, and stay on top of upcoming trends in the new year. _____________________________________...

11 months ago

52 minutes

Checked In with Splash

Ask Splash Anything: What Are the Best Ways to Engage My Audience?

In this episode of Checked In, Haley Kaplan and Chelsea Hill from Splash's experiential marketing team host our advice series, Ask Splash Anything. In this series, we poll our audience on the top questions they want us to answer. Here's what they asked: How do I increase leads and engage attendees before and during my event?What's the best way to use my events to engage my audience year-round?How can I get guests to actually show up to my event?How do I make the most of my...

11 months ago

49 minutes

Checked In with Splash

Dreamforce and INBOUND: Takeaways, Trends, and Standout Booths

In this episode of Checked In, Splash's Haley Kaplan and Chelsea Hill recap their experiences at Dreamforce and INBOUND 2024. Tune in to hear them share the creative booths that caught their attention, the similarities and differences between the two conferences, and the unique ways brands were getting noticed on and off the floor. Plus, they explain how to choose which conferences to invest in and share the criteria they used to decide Splash's presence at both Dreamforce and INBOUND. _____...

1 year ago

39 minutes

Checked In with Splash

How Events Fuel Growth Across the Funnel

In this episode of Checked In, Splash's Haley Kaplan shares how companies can bring the highest-performing marketing channel into every phase of the buyer’s journey. Tune in to hear: How to strategically use events throughout the buying journeyExamples of high-performing events for each phase of the funnel, including ones from Splash's very own playbookThe most important metrics to measure for every event (aka the numbers to report on to prove revenue impact and impress your leadership team)...

1 year ago

48 minutes

Checked In with Splash

Ask Splash Anything: How Do I Maximize My Event Budget?

In this episode of Checked In, Haley Kaplan and Chelsea Hill from Splash's experiential marketing team launch the first installment of Ask Splash Anything, an advice series for event marketers. To kick off our new series, we polled our audience on the top questions they wanted us to answer. Here's what they asked: How do you maximize event budget?How do you make a big impact and get results with a limited budget?What are some creative events and activations to do with a lean budget?How do y...

1 year ago

47 minutes

Checked In with Splash

Turning Third-Party Events into ROI Powerhouses

In this episode, Splash's Haley Kaplan sits down with Sendoso's Head of Growth and Customer Marketing, Austin Sandmeyer. With over 10 years of experience in the event industry, Austin's hosted everything from small dinners to county fairs to comic-cons to business trade shows and conferences and beyond. Tune in to this episode to hear him share: Strategies for setting goals and expectations for your third-party eventsHow to align with your executive team on a wraparound event strategyM...

1 year ago

54 minutes

Checked In with Splash

How to Host Effective Offsites with Jared Kleinert

In this episode of Checked In, host Camille Arnold sits down with Jared Kleinert. Jared is the Founder and CEO of Offsite, a company that helps businesses save time, money, and stress when planning team retreats. In addition to leading Offsite, Jared is also a TED speaker, 3x award-winning author, and USA Today's "Most Connected Millennial" who has helped organize hundreds of events for over 30,000 attendees. His insights on entrepreneurship, networking, remote work, and offsites have been ...

1 year ago

49 minutes

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How to Build B2B Communities Customers Actually Want to Be Part Of with Daniel Cmejla

In this week's episode, host Camille Arnold sits down with community expert and marketing executive Daniel Cmejla. Daniel has led exponential growth and employee evangelism at some of the most recognized companies in the B2B space, including Chili Piper and Apollo. He also has years of experience organizing political campaigns and events for Bernie Sanders, Hillary Clinton, and most recently, Kamala Harris. Tune in to hear Daniel share: What a community is and whether or not you should have ...

1 year ago

1 hour 7 minutes