First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
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First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
Part 2: Getting Started with Your Event-Led Growth Strategy
Checked In with Splash
17 minutes
4 months ago
Part 2: Getting Started with Your Event-Led Growth Strategy
Smaller, repeatable events are the cornerstone of an event-led growth strategy. But does the fact that they’re smaller mean they’re easier to run? In part two of our event-led growth (ELG) series, Camille Arnold continues her conversation with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to debunk the idea that smaller events require less effort or planning that the rest of the event mix. They discuss what goes into making small events repeatable and effective, and how to balance scalin...
Checked In with Splash
First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
