First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
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First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
Everything You’ll Learn in Splash’s ELG Masterclass with Zach Napolitano
Checked In with Splash
26 minutes
5 months ago
Everything You’ll Learn in Splash’s ELG Masterclass with Zach Napolitano
There are marketing courses on everything from SEO to mapping the buying journey, but until now, nothing on event-led growth (ELG). In this episode, host Camille Arnold and course co-creator Zach Napolitano share the story behind Splash’s Event-Led Growth Masterclass and Certification. They discuss why it was created, who it's for, and what you'll learn. If events are part of your growth strategy, this course is your guide for making them measurable, scalable, and impactful. Tune in to learn:...
Checked In with Splash
First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
