First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
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First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
Dreamforce and INBOUND: Takeaways, Trends, and Standout Booths
Checked In with Splash
39 minutes
1 year ago
Dreamforce and INBOUND: Takeaways, Trends, and Standout Booths
In this episode of Checked In, Splash's Haley Kaplan and Chelsea Hill recap their experiences at Dreamforce and INBOUND 2024. Tune in to hear them share the creative booths that caught their attention, the similarities and differences between the two conferences, and the unique ways brands were getting noticed on and off the floor. Plus, they explain how to choose which conferences to invest in and share the criteria they used to decide Splash's presence at both Dreamforce and INBOUND. _____...
Checked In with Splash
First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
