First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
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First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
How to Choose the Right MarTech Tools for Event-Led Growth
Checked In with Splash
40 minutes
2 months ago
How to Choose the Right MarTech Tools for Event-Led Growth
Event-led growth can deliver impressive business results, but only when it’s supported by the right technology. In this episode, Haley Kaplan shares Splash’s framework for selecting tools that enable a scalable, measurable, and sustainable event-led growth strategy. You’ll learn the four capabilities every event platform should have, along with the key integrations you need to connect your events to the rest of your marketing ecosystem. Tune in to learn: How to make events scalable with...
Checked In with Splash
First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
