First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
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First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
Gainsight Generated 7X ROI from Events—Here's How They Did It
Checked In with Splash
33 minutes
1 month ago
Gainsight Generated 7X ROI from Events—Here's How They Did It
Most marketers would be thrilled with 2x or 3x ROI from events. Gainsight consistently sees 7x. Emily Wilkes, Director of Field and Partner Marketing at Gainsight, joins Camille Arnold to discuss how they use events to drive pipeline and business growth. Emily shares how her team executes a variety of event types, each designed to engage prospects and accelerate the buyer journey. In this episode, you’ll get an inside look at how Gainsight aligns event strategy with business goals, uses data ...
Checked In with Splash
First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
