First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
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First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
Part 1: Getting Started with Your Event-Led Growth Strategy
Checked In with Splash
31 minutes
4 months ago
Part 1: Getting Started with Your Event-Led Growth Strategy
What is event-led growth, and how do you know if you’re doing it? In part one of our event-led growth (ELG) series, Camille Arnold sits down with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to explore the question: does a commitment to hosting events mean you're practicing event-led growth? Tune in to learn: What most marketers overlook when planning eventsThe key differences between "just doing events" and using an ELG strategyHow to identify your ICP and build an event strategy that ...
Checked In with Splash
First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
