First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
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First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
How to Design a Winning ELG Playbook with Matt Heinz & Kate Hammitt
Checked In with Splash
38 minutes
3 months ago
How to Design a Winning ELG Playbook with Matt Heinz & Kate Hammitt
Events aren't random acts of marketing, and they shouldn't be treated that way. In this special session, recorded live at Cvent CONNECT, Matt Heinz, Founder of Heinz Marketing, and Kate Hammitt, VP of Marketing at Cvent and Splash, share their framework for launching a successful event-led growth strategy. They break down the essential steps for getting started and scaling your strategy through tech and internal buy-in. Throughout the session, they discuss how companies are leveraging e...
Checked In with Splash
First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
