Ready to stop replacing clients and start keeping them for 12+ months? Book your strategy call here to see if we can help
📱 Connect with OTM: @onlinetrainermentorship
Timestamps:
0:00 - The client you thought was a sure thing... then they left
1:00 - Why results aren't enough: The month 3 decision point
2:04 - Clients leave because they can't see what's next
2:45 - The math: $72K vs $120K with same client acquisition effort
4:07 - Part 1: Check-ins that actually matter (not participation trophies)
4:30 - Step 1: Acknowledge specific behavioral wins, not just scale wins
4:50 - Step 2: Reset the goal with specific next steps
5:10 - Step 3: Plant seeds for what's coming next
5:40 - Part 2: Milestone mapping - the game changer coaches miss
6:10 - The onboarding roadmap: Foundation, momentum, optimization, mastery
6:36 - Month 1 and Month 3 check-in examples
7:30 - Part 3: Offer upgrades before they think about leaving
8:10 - Week 9-10: The "what's next" conversation timing
8:35 - Three upgrade options: Maintenance, next level, add-ons
9:15 - Why this system removes awkward renewal conversations
10:15 - Common mistake #1: Waiting until week 12 to discuss renewal
10:54 - Common mistake #2: Generic "great job, keep it up" check-ins
11:30 - Common mistake #3: No clear phases or progression milestones
12:10 - This week's action plan: Audit, map, identify
12:42 - The retention mindset shift: Show them why leaving doesn't make sense
13:30 - Episode wrap: Stop chasing new clients, start keeping current ones
Key Takeaways:
Ready to build a sustainable coaching business without burning out?
Book your strategy call
📱 Connect with OTM: @onlinetrainermentorship
Timestamps:
0:00 - Part 2 intro: Sustainability, workload, and hiring
0:47 - Jon's burnout story: 72 clients + 40 OTM students = breaking point
2:32 - The cost of "success": $150K year but fitness came last
4:59 - How many hours per week for a successful coaching business?
5:45 - Time breakdown: 1-2 hours per client per month maximum
6:15 - Content creation time blocks: 2.5-5 hours per week total
7:24 - When is the right time to hire? Earlier than you think
9:45 - Action step: Write down everything you do in your business
10:30 - First hire options: VA, programming coach, or setter
12:09 - Why coaches avoid DMs and how setters solve this
13:40 - Who should you hire first? Your biggest bottleneck
16:03 - Success coaches: When you're capped but leads keep coming
17:08 - Can you hit 15-20K months as a solo coach?
17:45 - Why solo scaling usually means sacrificing family time
18:15 - Fear of stepping out of coaching role into CEO role
20:12 - Real examples: 15K months with minimal team
22:38 - The real goal: Time freedom, not being chained to your business
Key Takeaways:
Engage with This Episode:
Ready to turn your followers into paying clients and scale to 6-figures? Book your strategy call
📱 Connect with OTM: @onlinetrainermentorship
Timestamps:
0:00 - Episode intro: Fast action for getting clients and making money
2:09 - How to turn followers, likes, and attention into paying clients
4:24 - The biggest bottleneck: Posting content but not starting conversations
6:48 - What's one of the best referral systems to gain more clients?
8:47 - The referral ask: Timing it when clients are winning
11:07 - Adding satisfaction surveys to your referral system
12:20 - "I don't want to be pushy with selling" - reframing the sales mindset
14:42 - Sales calls aren't about convincing - they're coaching conversations
16:35 - Why feeling uncomfortable with sales makes you uncomfortable on calls
18:14 - Setting the frame: Getting permission to ask tough questions
18:49 - Online vs in-person coaching: How to communicate the value difference
21:02 - Features vs benefits: Making people feel the difference
23:02 - Marketing online coaching through Meta/Facebook vs in-person
25:30 - How to transition from wide niche to specific ideal client
27:53 - From $5K to $10K months when you're already working too much
29:42 - Time wasters: Content creation and custom programming for everyone
30:50 - "How much money can I realistically make as an online coach?"
32:14 - Why the word "realistically" is a limiting belief
34:16 - Jon's journey: From multiple failed mentorships to six-figure years
35:56 - Episode wrap-up and preview of part 2
Key Takeaways:
Ready to build an offer that creates lifelong transformations so you can grow your coaching business? Book your strategy call
Connect with OTM: @onlinetrainermentorship
Jordanna Nativ - Co-owner of GetSculpted, former corporate executive turned fitness coach specializing in helping women 40+ lose weight and get strong while eating guilt-free. Left her 15-year corporate career during the pandemic to follow her coaching dreams.
Timestamps:
0:00 - From corporate executive to fitness coach: Jordanna's pandemic pivot
2:11 - The transformation that changed everything: From restrictive dieting to sustainable approach
4:14 - Why she almost passed out in a mall and how it led to her coaching philosophy
6:05 - GetSculpted's core philosophy: Work smarter, not harder
7:12 - Overcoming client fear: "You're telling me to eat more to lose weight?"
8:19 - The transformation catalyst: When clients believe they're worth it
10:17 - Handling resistant clients with open communication and boundaries
11:55 - Why transformation takes years, not weeks (and how to sell that reality)
14:31 - The 3-phase program structure: Foundation, Empowerment, Mastery
16:03 - Single biggest transformation catalyst: "They believe they're worth it"
17:13 - Quick wins vs. long-term mindset shifts in early coaching
18:42 - The power of high-touch coaching and genuine relationships
19:30 - Building community: "The nicest place on the internet"
22:45 - OTM lessons: From wearing all hats to becoming a CEO
24:30 - The corporate skills that transferred vs. what she had to learn
25:57 - Maintaining quality while scaling: Systems, SOPs, and letting go of control
29:24 - GetSculpted's unique co-ownership model and revenue sharing
31:15 - Leveraging team expertise: Emotional eating, program design, and burnout specialists
32:56 - Treating team members like clients: The leadership mindset shift
34:36 - Content strategy: Staying in your lane and backing up what you say
36:32 - Knowing when to say "I don't know" and refer to specialists
37:59 - Program evolution: From scattered tools to one centralized platform
39:07 - The decision tree approach to program design and progression
41:07 - Rapid fire: Carnivore diet hate, vanity metrics, and transformation photos
43:01 - Industry controversy: "We're all scam artists" perception problem
44:00 - Why coaches over-certify instead of mastering basics
Key Takeaways:
Connect with Jordanna:
Engage with This Episode:
Ready to stop overdelivering and start creating programs that actually get results?
Book your strategy call
📱 Connect with OTM: @onlinetrainermentorship
Kristine Michaud - Former OTM Success Coach, Owner of Pure Strength and Nutrition, 20+ year industry veteran who transitioned from in-person strength coaching to online coaching focusing on strength, nutrition, and mindset.
Timestamps:
0:00 - Kristine's background: 20+ years in fitness, transition from gym to online
2:09 - The two biggest program mistakes: No reusable system + overdelivery
3:31 - Getting coaches past the "every client is a snowflake" mindset
4:11 - The phase system: How Kristine organizes beginner, moderate, advanced clients
6:27 - Why creative program names actually hurt your business
7:09 - Making systems work for YOUR coaching style (not copying others)
8:30 - The "teaching tools for life" philosophy vs. quick fixes
10:03 - Jon's 30-page PDF horror story (why more information isn't better)
11:21 - When clients say "I still have so much to work on" - you're overdelivering
13:41 - The power of asking clients for honest feedback
14:23 - If your clients are overwhelmed, look at what you're giving them first
15:27 - Kristine's Sunday crying sessions learning technology (we've all been there)
16:39 - Permission to slow down: The relief clients feel when you say this
18:57 - Two-minute tidbits vs. 30-minute video reviews nobody watches
20:29 - Framework breakdown: Pillars vs. deliverables explained
22:22 - Kristine's three pillars: Strength, nutrition, mindset
24:45 - The yearly topic planning system (steal this idea immediately)
27:10 - Getting client input without losing program structure
28:07 - What actually goes into mindset deliverables
30:03 - Why Kristine doesn't do summer calls (and clients are fine with it)
30:51 - The mistake of trying to please everyone with multiple call times
33:11 - "Just because you can doesn't mean you should" - the golden rule
33:53 - Communication boundaries: Trainerize only, no exceptions
36:28 - Jon's app blocker system for work-life boundaries
39:38 - Taking 17-19 days off without client complaints
41:51 - Why 25-item to-do lists paralyze productivity
43:45 - Rapid fire round: Biggest lies, meal plans, overrated components
45:09 - What clients think they want vs. what they actually need
Key Takeaways:
Ready to stop making excuses and start making changes?
Book your strategy call
📱 Connect with OTM: @onlinetrainermentorship
Timestamps:
Key Takeaways:
🚀Ready to scale your business? Book your strategy call
📱 Connect with OTM: @onlinetrainermentorship
In this episode, Jon Vlahogiannakos discusses the importance of recognizing opportunities in business, particularly during late summer when many coaches tend to check out. He shares a compelling story of two coaches to illustrate how proactive engagement can lead to success. Jon outlines a three-step framework for coaches to prepare for the upcoming fall season, emphasizing the need for strategic planning, meaningful conversations, and effective client engagement. He encourages coaches to shift their mindset and take action to capitalize on the unique opportunities available during this time.
Takeaways
Chapters
00:00 Introduction: The Tale of Two Coaches
02:17 Recognizing Opportunities in Business
05:15 Understanding Client Mindsets in Late Summer
08:07 The Three-Step Framework for Success
14:31 The Conversation Sprint: Engaging Clients
17:56 The Enrollment Sprint: Converting Conversations
19:48 Mindset Shifts for Coaches
21:04 Action Plan for Late Summer Success
🚀Ready to turn your content into actual conversations and clients? Book your strategy call
📱 Connect with OTM: @onlinetrainermentorship
Timestamps:
0:00 - The harsh reality: Why coaches with 100K followers make less than those with 5K
1:30 - The content hamster wheel: Posting constantly but getting zero clients
2:30 - Vanity metrics vs. what actually pays your bills
4:00 - Trap #1: The spray and pray method (speaking to everyone = speaking to no one)
7:00 - Trap #2: The education explosion (why people don't buy information)
10:30 - Trap #3: Ghost creator syndrome (hiding behind content instead of building relationships)
12:00 - The 80/20 content rule that actually converts
13:30 - This week's action plan: From content audit to conversation starter
14:30 - Final advice: Stop trying to go viral, start trying to go valuable
Key Takeaways:
Engage with This Episode:
🚀 Ready to build systems that scale without sacrificing quality?
Book your strategy call
📱 Connect with OTM: @onlinetrainermentorship
Alex Harriman - OTM Success Coach specializing in client care systems, team building, and scaling strategies. Former OTM student (2017-2020) who now helps coaches optimize retention and build profitable teams.
Timestamps:
0:00 - Alex's background: From OTM student to coach specializing in client systems
2:20 - Why client care is the #1 priority: "You need clients raving about your business"
3:08 - The three critical KPIs every coach must track
5:03 - Renewal rate: Why 100% isn't actually good (and what to aim for instead)
7:28 - Success rate: Did they get what they paid for?
8:22 - The biggest mistake: Over-delivering when clients are already happy
8:42 - Why coaches always want to add more (curse of entrepreneurship)
10:17 - The "jacked guy at the gym" analogy for constantly changing programs
11:10 - The doubling test: "If you woke up with double the clients tomorrow, what would break?"
11:38 - The 3-hour rule: Maximum client care time per client per month
13:38 - Why weekly one-on-one calls are "absurd" and turn clients into friends
14:17 - Online vs in-person: You're not trading time for money anymore
16:07 - The power of one-to-many coaching without watering down quality
18:24 - Creating reusable content from common client questions
20:14 - When to start automating (and what NOT to automate)
21:57 - How to balance automation with the human touch
23:28 - Why you can't win the automation battle against mega companies
25:32 - When to start delegating: The cash flow question comes first
27:27 - Hiring too soon vs waiting too long (the 10K rule)
27:59 - Why hiring is like having kids: "Amplifiers of your current situation"
30:13 - Commission-based hiring to reduce risk
30:54 - Hire what you hate vs hire what you're bad at
31:46 - Why you shouldn't hire a salesperson first
32:41 - The quality control requirement: You must understand the role to manage it
33:27 - The task categorization exercise: Like, don't like, and superpowers
36:08 - When "good enough" is actually good enough
37:17 - The hiring framework: Interview multiple people even if you have a favorite
39:40 - Time allocation reality: All "saved" time goes to training initially
41:27 - Overwhelmed coach advice: Start with your circle of trust
42:49 - The light at the end: When referrals replace lead generation
43:06 - One thing to implement this week: Start tracking the 3 KPIs
44:19 - The scaling readiness test: Can you handle double the clients?
45:14 - Rapid fire: Vanity metrics, biggest mistakes, and essential tools
46:47 - Final wisdom: Relationships over everything else
Key Takeaways:
Engage with This Episode:
🚀 Ready to see if you can achieve results like Casey?
📱 Connect with OTM: @onlinetrainermentorship
Casey Gilbert - OTM student who went from job loss and mental health struggles to a 6-figure online coaching business, specializes in helping people who feel stuck
Timestamps:
0:00 - Casey's introduction: 10+ years in fitness, working with ages 24-75
0:52 - Why Casey doesn't niche down: "People who feel stuck"
2:03 - The challenge of working with diverse populations vs. templated coaching
3:10 - Foundations over Instagram workouts: 20 years of lifting, 3x/week basics
5:28 - Rock bottom: Getting laid off and losing identity in work
7:32 - The scarce mindset: "There's no way I can make enough money online"
9:07 - Three calls to commit: Anxiety about "what if it doesn't work?"
12:23 - The guarantee that changed everything: "Either make money or keep learning"
13:00 - First breakthrough: "Wait, if there's one client, there might be more"
15:16 - Moving goalposts: From breaking even to $50K to six figures in year one
18:35 - The lifestyle goals: Moving closer to family, quitting side jobs
19:23 - Mindset shifts: From antidepressants to documenting the journey
21:17 - Opening possibility: "I don't have to believe it will work, just that it's possible"
24:32 - Believe it till you achieve it vs. fake it till you make it
26:13 - How coaching evolved: From "do what I do" to meeting clients where they're at
28:28 - "If you're not embarrassed by who you were 5 years ago, you're not growing"
31:28 - Building the delivery system: Mindset, nutrition, and fitness pillars
34:43 - The ADHD challenge: Focus on what moves the needle, not what's exciting
37:37 - Big following ≠ easy business: 47 clients max, not 300
40:22 - Pricing breakthrough: "Drop the price and shut up"
42:45 - 50%+ renewal rate: Building deeper connections vs. churning clients
45:05 - The flexibility factor: One-on-one mentoring when group calls aren't enough
47:11 - Building the team: VAs, programming coach, DM setter, success coach
48:22 - The numbers: $0 to $20K/month floor, tracking for $250K year
49:47 - Final advice: "Believe it's possible and make failure not an option"
Key Takeaways:
✅ Why being apprehensive about investing is normal (Casey took 3-4 calls to commit)
✅ The "either smarter or successful" mindset that removes risk from investment
✅ How realistic timelines work: 3 months to do month 1, but still hit 6 figures year 1
✅ The mindset shift from "impossible" to "possible" that changes everything
✅ Casey's 3-pillar approach: Mindset first, then fitness and nutrition
✅ Why authenticity beats perfection in coaching relationships
Connect with Casey:
Engage with This Episode:
🚀 Ready to scale smart instead of just scaling up?
📱 Connect with OTM: https://www.instagram.com/onlinetrainermentorship/
Timestamps:
0:00 - The scaling trap: 45 clients but making $12.50/hour
2:00 - The math shock: 60 clients vs 18 clients (same revenue, half the work)
4:30 - Sarah's transformation: 52 clients to 28 clients with better results
6:25 - The 3 pillars of smart scaling
7:00 - Pillar 1: Value-based pricing (transformation vs. time)
8:35 - Pillar 2: Leveraged delivery (group vs. individual)
10:40 - Pillar 3: Systems and automation (David's restructure)
11:00 - When you're ready to scale vs. need to optimize first
13:50 - Your 4-step scaling action plan
14:45 - Next episode preview: Casey Gilbert's success story
Key Takeaways:
✅ Why more clients often means less profit and more burnout
✅ The 3 pillars of smart scaling: value-based pricing, leveraged delivery, and systems
✅ How to calculate if you're ready to scale or need to optimize first
✅ Why 18 clients at $500 beats 60 clients at $150 every time
✅ The difference between building a business vs creating a job for yourself
Christa Baker, fellow OTM Success Coach and sales expert, breaks down the biggest sales mistakes fitness coaches make and the mindset shifts that transform struggling coaches into confident closers.
From overcoming the "sleazy salesperson" fear to mastering the art of discovery calls, this episode reveals why sales success has nothing to do with convincing and everything to do with caring.
Timestamps:
0:00 - Meet Christa Baker: From OTM student to sales mentor3:15 - The biggest sales mistake fitness coaches make5:45 - Why coaches fear asking hard questions8:30 - Money mindset vs. deeper sales blocks11:00 - The pre-call routine that changes everything14:00 - Reframing "sales calls" as enrollment conversations17:00 - The discovery phase: Ask questions and zip your lip20:10 - Why difficult conversations equal more money23:40 - How proper discovery makes clients feel heard27:20 - Setting expectations vs. pitching features33:50 - Fear of rejection and handling "no"36:30 - Objection handling: Coaching past limiting beliefs42:30 - The 80/20 rule for enrollment calls44:15 - Rapid fire: Sales myths, books, and golden nuggets
Key Takeaways:
✅ Most coaches avoid sales because they fear being "sleazy" - but caring coaches can't be sleazy✅ The objections you get most reveal your own limiting beliefs (money, spouse, time)✅ Discovery is 80% of the call - ask hard questions and let them talk✅ You're not convincing anyone - you're coaching them past their own blocks✅ Sales success comes from caring about their transformation, not needing their money✅ Practice with anyone (even family) to build confidence before real calls✅ When people say it themselves, it's true - when you say it, it's just selling
🚀 Tired of feeling "salesy" on enrollment calls?
Stop letting that be your bottleneck. Book your free strategy call and scale your business: Tap here
📱 Connect with OTM on IG
🚀 Ready to stop guessing and start implementing a proven system? Book a free call with the team here
📱 Connect with OTM on IG
Timestamps:
0:00 - Why these 3 problems feel impossible to solve alone
4:30 - Problem #1: "I don't know who my ideal client is"
8:15 - Cait's avatar transformation: scattered to $400/month niche
12:00 - Problem #2: "I don't know what to charge"
16:45 - David's pricing breakthrough: $150 to $450/month
20:15 - Problem #3: "I don't know how to get consistent clients"
25:00 - Valerie's content system transformation
27:45 - Why these solutions work so fast in OTM
32:00 - Next episode preview
Key Takeaways:
✅ How to dial in your avatar using existing client data (not guesswork)
✅ Why "trading time for money" keeps you trapped and the mindset shift that changes everything
✅ How content systems within the 4C Formula drive consistent clients
✅ Why these problems get solved in 2-4 weeks with guidance vs. years alone
✅ The difference between having activities vs. having systems
🚀 Want similar results as Brooke? Book a call with the team here and see if we can help get you there.
📱 Connect with OTM on IG
📱 Follow Brooke on IG
Timestamps:
00:00 - Brooke's journey into online coaching03:22 - Pandemic pivot: In-person to virtual training06:05 - Why mentorship was her turning point08:58 - Finding her niche and target audience14:25 - Building accountability into coaching programs20:16 - The Four C's of business growth25:49 - Client retention and community strategies34:40 - Scaling without burnout: Automation and delegation44:02 - Future goals and empowering women
Key Takeaways:
✅ How to successfully pivot from in-person to online coaching✅ Why investing in mentorship accelerates business growth✅ The importance of finding your niche for deeper client connection✅ Building systems and boundaries to prevent burnout while scaling✅ Creating accountability structures that increase retention
🚀 Ready to stop guessing and start implementing a proven system? Book a call with the team here
📱 Connect with OTM on IG
Timestamps:
0:00 - Mike's transformation: 3 hours daily → 30 minutes1:15 - Why most fitness marketing fails7:30 - The psychology behind attraction marketing15:45 - Common attraction marketing mistakes20:00 - The MAGNET Method breakdown31:30 - Implementation strategy (week-by-week)37:45 - Advanced attraction strategies41:00 - Episode 3 preview: Brooke's success story
Key Takeaways:
✅ Why "noise marketing" keeps you invisible✅ The MAGNET Method for attracting ideal clients✅ How to create content that connects, not just converts✅ Advanced strategies for thought leadership positioning
🚀 Ready to stop guessing and start implementing a proven system? Book a call with the team here
📱 Connect with OTM on IG
Timestamps:
0:00 - Why coaches stay stuck at $5K months1:30 - Sarah's survival mode story3:45 - The three invisible barriers keeping you trapped6:30 - Barrier #1: Random acts of marketing trap11:15 - Barrier #2: The underpricing death spiral16:20 - Barrier #3: The delivery trap20:30 - The 4C Skill System breakdown25:45 - Implementation roadmap28:15 - Mindset shifts for scaling30:00 - Next steps and Episode 2 preview
Key Takeaways:
✅ Why expertise alone won't scale your business✅ The 4C Skill System✅ How to break free from the survival mode trap✅ Week-by-week implementation plan
Why do some fitness coaches build six-figure businesses while others stay stuck at $2K-$5K months?
It's not about certifications, talent, or luck it's about having the right system
I'm your host, Jon Vlahogiannakos, Success Coach with Online Trainer Mentorship, and we've helped hundreds of coaches crack the code on profitable online businesses.
In this "Start Here" episode, you'll discover:✅ What to expect from Build & Scale (and how to get the most from it)✅ The exact listening strategy for your first month
If you're tired of being the best-kept secret in fitness and ready to turn your expertise into consistent income, this episode sets the foundation for everything that follows.
Your expertise deserves to be profitable. Let's make it happen.
--
🚀 Ready to build a six-figure fitness business?Apply for OTM Mentorship📱 Connect with OTM:https://www.instagram.com/onlinetrainermentorship/
