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Casey Gilbert - OTM student who went from job loss and mental health struggles to a 6-figure online coaching business, specializes in helping people who feel stuck
Timestamps:
0:00 - Casey's introduction: 10+ years in fitness, working with ages 24-75
0:52 - Why Casey doesn't niche down: "People who feel stuck"
2:03 - The challenge of working with diverse populations vs. templated coaching
3:10 - Foundations over Instagram workouts: 20 years of lifting, 3x/week basics
5:28 - Rock bottom: Getting laid off and losing identity in work
7:32 - The scarce mindset: "There's no way I can make enough money online"
9:07 - Three calls to commit: Anxiety about "what if it doesn't work?"
12:23 - The guarantee that changed everything: "Either make money or keep learning"
13:00 - First breakthrough: "Wait, if there's one client, there might be more"
15:16 - Moving goalposts: From breaking even to $50K to six figures in year one
18:35 - The lifestyle goals: Moving closer to family, quitting side jobs
19:23 - Mindset shifts: From antidepressants to documenting the journey
21:17 - Opening possibility: "I don't have to believe it will work, just that it's possible"
24:32 - Believe it till you achieve it vs. fake it till you make it
26:13 - How coaching evolved: From "do what I do" to meeting clients where they're at
28:28 - "If you're not embarrassed by who you were 5 years ago, you're not growing"
31:28 - Building the delivery system: Mindset, nutrition, and fitness pillars
34:43 - The ADHD challenge: Focus on what moves the needle, not what's exciting
37:37 - Big following ≠ easy business: 47 clients max, not 300
40:22 - Pricing breakthrough: "Drop the price and shut up"
42:45 - 50%+ renewal rate: Building deeper connections vs. churning clients
45:05 - The flexibility factor: One-on-one mentoring when group calls aren't enough
47:11 - Building the team: VAs, programming coach, DM setter, success coach
48:22 - The numbers: $0 to $20K/month floor, tracking for $250K year
49:47 - Final advice: "Believe it's possible and make failure not an option"
Key Takeaways:
✅ Why being apprehensive about investing is normal (Casey took 3-4 calls to commit)
✅ The "either smarter or successful" mindset that removes risk from investment
✅ How realistic timelines work: 3 months to do month 1, but still hit 6 figures year 1
✅ The mindset shift from "impossible" to "possible" that changes everything
✅ Casey's 3-pillar approach: Mindset first, then fitness and nutrition
✅ Why authenticity beats perfection in coaching relationships
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