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Kristine Michaud - Former OTM Success Coach, Owner of Pure Strength and Nutrition, 20+ year industry veteran who transitioned from in-person strength coaching to online coaching focusing on strength, nutrition, and mindset.
Timestamps:
0:00 - Kristine's background: 20+ years in fitness, transition from gym to online
2:09 - The two biggest program mistakes: No reusable system + overdelivery
3:31 - Getting coaches past the "every client is a snowflake" mindset
4:11 - The phase system: How Kristine organizes beginner, moderate, advanced clients
6:27 - Why creative program names actually hurt your business
7:09 - Making systems work for YOUR coaching style (not copying others)
8:30 - The "teaching tools for life" philosophy vs. quick fixes
10:03 - Jon's 30-page PDF horror story (why more information isn't better)
11:21 - When clients say "I still have so much to work on" - you're overdelivering
13:41 - The power of asking clients for honest feedback
14:23 - If your clients are overwhelmed, look at what you're giving them first
15:27 - Kristine's Sunday crying sessions learning technology (we've all been there)
16:39 - Permission to slow down: The relief clients feel when you say this
18:57 - Two-minute tidbits vs. 30-minute video reviews nobody watches
20:29 - Framework breakdown: Pillars vs. deliverables explained
22:22 - Kristine's three pillars: Strength, nutrition, mindset
24:45 - The yearly topic planning system (steal this idea immediately)
27:10 - Getting client input without losing program structure
28:07 - What actually goes into mindset deliverables
30:03 - Why Kristine doesn't do summer calls (and clients are fine with it)
30:51 - The mistake of trying to please everyone with multiple call times
33:11 - "Just because you can doesn't mean you should" - the golden rule
33:53 - Communication boundaries: Trainerize only, no exceptions
36:28 - Jon's app blocker system for work-life boundaries
39:38 - Taking 17-19 days off without client complaints
41:51 - Why 25-item to-do lists paralyze productivity
43:45 - Rapid fire round: Biggest lies, meal plans, overrated components
45:09 - What clients think they want vs. what they actually need
Key Takeaways:
