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Build and Scale Your Online Fitness Business
Online Trainer Mentorship
21 episodes
6 days ago
Build & Scale is the go-to podcast for personal trainers and fitness coaches ready to grow profitable online businesses. Hosted by Jon Vlahogiannakos of the Online Trainer Mentorship, this show delivers real-world client case studies, step-by-step business strategies, content tips, and scalable systems that help you attract clients, increase revenue, and ditch burnout. If you want freedom and income through online coaching, this podcast is for you.
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Entrepreneurship
Business
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All content for Build and Scale Your Online Fitness Business is the property of Online Trainer Mentorship and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Build & Scale is the go-to podcast for personal trainers and fitness coaches ready to grow profitable online businesses. Hosted by Jon Vlahogiannakos of the Online Trainer Mentorship, this show delivers real-world client case studies, step-by-step business strategies, content tips, and scalable systems that help you attract clients, increase revenue, and ditch burnout. If you want freedom and income through online coaching, this podcast is for you.
Show more...
Entrepreneurship
Business
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Why Good Coaches Lose Clients (And the 3-Part Retention System That Fixes It)
Build and Scale Your Online Fitness Business
13 minutes 1 second
1 month ago
Why Good Coaches Lose Clients (And the 3-Part Retention System That Fixes It)

Ready to stop replacing clients and start keeping them for 12+ months? Book your strategy call here to see if we can help
📱 Connect with OTM: @onlinetrainermentorship

Timestamps:

0:00 - The client you thought was a sure thing... then they left

1:00 - Why results aren't enough: The month 3 decision point

2:04 - Clients leave because they can't see what's next

2:45 - The math: $72K vs $120K with same client acquisition effort

4:07 - Part 1: Check-ins that actually matter (not participation trophies)

4:30 - Step 1: Acknowledge specific behavioral wins, not just scale wins

4:50 - Step 2: Reset the goal with specific next steps

5:10 - Step 3: Plant seeds for what's coming next

5:40 - Part 2: Milestone mapping - the game changer coaches miss

6:10 - The onboarding roadmap: Foundation, momentum, optimization, mastery

6:36 - Month 1 and Month 3 check-in examples

7:30 - Part 3: Offer upgrades before they think about leaving

8:10 - Week 9-10: The "what's next" conversation timing

8:35 - Three upgrade options: Maintenance, next level, add-ons

9:15 - Why this system removes awkward renewal conversations

10:15 - Common mistake #1: Waiting until week 12 to discuss renewal

10:54 - Common mistake #2: Generic "great job, keep it up" check-ins

11:30 - Common mistake #3: No clear phases or progression milestones

12:10 - This week's action plan: Audit, map, identify

12:42 - The retention mindset shift: Show them why leaving doesn't make sense

13:30 - Episode wrap: Stop chasing new clients, start keeping current ones



Key Takeaways:

  • Clients don't leave because you're a bad coach - they leave because they can't see what's next
  • Same 5 clients/month: 3-month retention = $72K/year, 12-month retention = $120K/year
  • Check-ins must: Acknowledge wins, reset goals, plant seeds for next phase
  • Milestone mapping starts on day 1 - clients need to see months 1, 3, 6, 12 before they start
  • Start "what's next" conversations at week 9-10, not week 12
  • Retention isn't convincing clients to stay - it's showing them why leaving doesn't make sense
Build and Scale Your Online Fitness Business
Build & Scale is the go-to podcast for personal trainers and fitness coaches ready to grow profitable online businesses. Hosted by Jon Vlahogiannakos of the Online Trainer Mentorship, this show delivers real-world client case studies, step-by-step business strategies, content tips, and scalable systems that help you attract clients, increase revenue, and ditch burnout. If you want freedom and income through online coaching, this podcast is for you.