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Jordanna Nativ - Co-owner of GetSculpted, former corporate executive turned fitness coach specializing in helping women 40+ lose weight and get strong while eating guilt-free. Left her 15-year corporate career during the pandemic to follow her coaching dreams.
Timestamps:
0:00 - From corporate executive to fitness coach: Jordanna's pandemic pivot
2:11 - The transformation that changed everything: From restrictive dieting to sustainable approach
4:14 - Why she almost passed out in a mall and how it led to her coaching philosophy
6:05 - GetSculpted's core philosophy: Work smarter, not harder
7:12 - Overcoming client fear: "You're telling me to eat more to lose weight?"
8:19 - The transformation catalyst: When clients believe they're worth it
10:17 - Handling resistant clients with open communication and boundaries
11:55 - Why transformation takes years, not weeks (and how to sell that reality)
14:31 - The 3-phase program structure: Foundation, Empowerment, Mastery
16:03 - Single biggest transformation catalyst: "They believe they're worth it"
17:13 - Quick wins vs. long-term mindset shifts in early coaching
18:42 - The power of high-touch coaching and genuine relationships
19:30 - Building community: "The nicest place on the internet"
22:45 - OTM lessons: From wearing all hats to becoming a CEO
24:30 - The corporate skills that transferred vs. what she had to learn
25:57 - Maintaining quality while scaling: Systems, SOPs, and letting go of control
29:24 - GetSculpted's unique co-ownership model and revenue sharing
31:15 - Leveraging team expertise: Emotional eating, program design, and burnout specialists
32:56 - Treating team members like clients: The leadership mindset shift
34:36 - Content strategy: Staying in your lane and backing up what you say
36:32 - Knowing when to say "I don't know" and refer to specialists
37:59 - Program evolution: From scattered tools to one centralized platform
39:07 - The decision tree approach to program design and progression
41:07 - Rapid fire: Carnivore diet hate, vanity metrics, and transformation photos
43:01 - Industry controversy: "We're all scam artists" perception problem
44:00 - Why coaches over-certify instead of mastering basics
Key Takeaways:
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