The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
In this episode of Beyond the Brief, Chris Perkins interviews Paul Roehrig, Chief Strategy and Marketing Officer at Ascendion. They discuss Roehrig's diverse background, the future of work, the importance of a client-centric culture, and how technology can be leveraged to enhance human life. Roehrig emphasizes the need for a human-centric approach in technology and the significance of learning from mentors throughout one's career. The conversation also touches on Ascendion's vision for innovation in software engineering and the importance of adapting to change in a rapidly evolving technological landscape.
In this episode of Beyond the Brief, Adam Brown, VP of Growth Marketing at Dualboot Partners, shares his extensive journey in marketing, highlighting the importance of emotional connections in B2B marketing, the value of strong client-agency relationships, and the innovative use of AI in digital transformation. Adam emphasizes the need for authenticity in branding and the significance of understanding buyer insights to create impactful marketing strategies.
In this episode of Beyond the Brief, Ryan Mattison, VP Corporate Marketing at Cribl shares his journey in the marketing world, emphasizing the importance of human-centric marketing in the B2B space. He discusses his experiences at various companies, including ThoughtSpot and Cribl, and how he has focused on building narratives that resonate with customers. Ryan highlights the need for brands to maintain integrity while expanding their product offerings and the significance of understanding customer needs. He also shares insights on fostering internal alignment within organizations and the value of peer-to-peer connections at industry events like CriblCon.
In this episode of Beyond the Brief, Christina Lang, VP of Marketing, Global, at Mozilla, shares her unique career journey, which spans the music industry to tech marketing. She discusses Mozilla's mission to empower users with choice and privacy, the challenges of marketing a multi-faceted brand like Mozilla, and innovative strategies to engage new audiences with Firefox. Christina emphasizes the importance of collaboration, creativity, and human connection in leadership, while also reflecting on the impact of AI on marketing and the need for authenticity in communication. The conversation concludes with insights on the future of Mozilla and the significance of browser choice.
In this episode of Beyond the Brief, Pam Piligian, SVP and CMO of Navy Federal Credit Union, shares her journey from agency life to leading marketing at a major financial institution. She discusses the importance of mentorship, the value of understanding member needs through frontline experience, and how operationalizing member satisfaction metrics can enhance service. Pam emphasizes the significance of trust and transparency in building relationships with members, and how Navy Federal is committed to addressing financial stress for its members, particularly veterans. The conversation highlights the unique challenges and opportunities in the financial services sector, as well as the importance of a strong organizational culture that prioritizes member satisfaction and community engagement.
In this episode of Beyond the Brief, Lynn McClouchic, SVP Director of Brand Marketing and Business Development at CannonDesign, shares her unique journey from finance to the creative industry. She discusses the importance of client management, team leadership, and the role of internal client relationships in fostering creativity. Lynn emphasizes continuous learning and mentorship as key components of effective leadership, while also highlighting the significance of storytelling in marketing. The conversation explores the challenges and rewards of navigating client relationships, maintaining an authentic culture, and the future growth of CannonDesign.
In this episode of Beyond the Brief, Chris Perkins interviews Andrea Palten, founder of CMO Growth Guide and head of marketing at Techstars. Andrea shares her extensive marketing experience, her transition from large corporations to startups, and her passion for helping founders succeed. The conversation delves into the challenges and strategies of marketing in the startup ecosystem, the importance of understanding generational differences in marketing, and the role of AI in shaping future marketing practices. Andrea emphasizes the significance of community, branding, and removing friction in marketing processes, while also sharing insights from her experiences in the field.
In this episode of Beyond the Brief, Sam Gammell, VP Head of Advisor Marketing at Capital Group, shares her extensive journey in marketing, transitioning from sports to consumer packaged goods and finally to financial services. She discusses the evolution of his career at Capital Group, the complexities of marketing in a regulated industry, the importance of mentorship, and the role of data in shaping marketing strategies. Sam emphasizes the significance of storytelling and customer insights in marketing, as well as the need for personal branding among financial advisors. She also highlights innovative initiatives at Capital Group aimed at enhancing client experiences and the importance of adapting to changing consumer expectations.
In this episode of "Beyond the Brief," join host Chris Perkins as he delves into the dynamic world of Martech with Sav Khetan, VP of Product Marketing at Tealium. Sav shares his journey from engineering in India to leading product marketing at Telium, emphasizing the importance of first-party data and the evolving role of AI in marketing. Discover insights on personalization, customer experience, and the future of marketing technology.
Brian Krenzer has lived the marketing evolution, from arguing in Facebook comment sections to leading a full brand refresh at Verisys. Along the way, he’s steered big-name consumer brands, refined acquisition strategies, and learned the art of balancing brand building with metrics that matter. In this episode, Brian shares his opinions on chasing trends, why NPS is his north star, and how a data-driven mindset can still leave room for creativity.
Erik Johnson’s marketing career is anything but typical. Now VP of Marketing at Harmony Healthcare IT, Erik joins Beyond the Brief to share how his winding path through sales, operations, and Six Sigma shaped his people-first, problem-solving approach to healthcare marketing. Hear why real relationships, and real data, still matter most.
Anne Bologna doesn’t just do strategy, she lives it. As the Chief Strategy Officer at Crossmedia USA, Anne brings decades of experience across creative, media, and client-side roles to the table. In this episode, she joins us to talk about how strategy really works in today’s media chaos, from aligning KPIs to the art of the single, powerful brief.
Matthew Mottola, CEO of Human Cloud and longtime evangelist of the freelance economy, joins us to unpack the open-talent model. From starting as a college freelancer to building tech that powers the flexible workforce, Matthew’s journey is all about helping enterprises rethink how work gets done. We cover what “flexible talent” really means and what it takes to build the future of work—from the inside out.
Kay Bradley, CMO of Chicago Stars FC, joins us to unpack the evolving landscape of sports marketing. From breaking down barriers in women’s sports to building a brand fans can rally around, she brings a marketer’s eye and an athlete’s heart to one of the fastest-growing movements in sports.
Brilliant strategist and amazing human Rich Santiago shares insights on his amazing career working on some of the world’s most interesting brands. Hear how he got started, what he does to stay in tune with the latest, and where you can check out what he’s up to next.
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