The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
In this episode of Beyond the Brief, Christina Lang, VP of Marketing, Global, at Mozilla, shares her unique career journey, which spans the music industry to tech marketing. She discusses Mozilla's mission to empower users with choice and privacy, the challenges of marketing a multi-faceted brand like Mozilla, and innovative strategies to engage new audiences with Firefox. Christina emphasizes the importance of collaboration, creativity, and human connection in leadership, while also reflecting on the impact of AI on marketing and the need for authenticity in communication. The conversation concludes with insights on the future of Mozilla and the significance of browser choice.