The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
Brian Krenzer has lived the marketing evolution, from arguing in Facebook comment sections to leading a full brand refresh at Verisys. Along the way, he’s steered big-name consumer brands, refined acquisition strategies, and learned the art of balancing brand building with metrics that matter. In this episode, Brian shares his opinions on chasing trends, why NPS is his north star, and how a data-driven mindset can still leave room for creativity.