The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
In this episode of Beyond the Brief, Pam Piligian, SVP and CMO of Navy Federal Credit Union, shares her journey from agency life to leading marketing at a major financial institution. She discusses the importance of mentorship, the value of understanding member needs through frontline experience, and how operationalizing member satisfaction metrics can enhance service. Pam emphasizes the significance of trust and transparency in building relationships with members, and how Navy Federal is committed to addressing financial stress for its members, particularly veterans. The conversation highlights the unique challenges and opportunities in the financial services sector, as well as the importance of a strong organizational culture that prioritizes member satisfaction and community engagement.