The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
In this episode of Beyond the Brief, Ryan Mattison, VP Corporate Marketing at Cribl shares his journey in the marketing world, emphasizing the importance of human-centric marketing in the B2B space. He discusses his experiences at various companies, including ThoughtSpot and Cribl, and how he has focused on building narratives that resonate with customers. Ryan highlights the need for brands to maintain integrity while expanding their product offerings and the significance of understanding customer needs. He also shares insights on fostering internal alignment within organizations and the value of peer-to-peer connections at industry events like CriblCon.