The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
In this episode of Beyond the Brief, Sam Gammell, VP Head of Advisor Marketing at Capital Group, shares her extensive journey in marketing, transitioning from sports to consumer packaged goods and finally to financial services. She discusses the evolution of his career at Capital Group, the complexities of marketing in a regulated industry, the importance of mentorship, and the role of data in shaping marketing strategies. Sam emphasizes the significance of storytelling and customer insights in marketing, as well as the need for personal branding among financial advisors. She also highlights innovative initiatives at Capital Group aimed at enhancing client experiences and the importance of adapting to changing consumer expectations.