The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
In this episode of Beyond the Brief, Lynn McClouchic, SVP Director of Brand Marketing and Business Development at CannonDesign, shares her unique journey from finance to the creative industry. She discusses the importance of client management, team leadership, and the role of internal client relationships in fostering creativity. Lynn emphasizes continuous learning and mentorship as key components of effective leadership, while also highlighting the significance of storytelling in marketing. The conversation explores the challenges and rewards of navigating client relationships, maintaining an authentic culture, and the future growth of CannonDesign.