The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
The Beyond the Brief podcast connects with the world's most interesting marketers to dig into where they find unique insights and work through real-world problems on their path to producing great work that works.
Anne Bologna doesn’t just do strategy, she lives it. As the Chief Strategy Officer at Crossmedia USA, Anne brings decades of experience across creative, media, and client-side roles to the table. In this episode, she joins us to talk about how strategy really works in today’s media chaos, from aligning KPIs to the art of the single, powerful brief.