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Automated Analytics Podcast

Automated Analytics

13 episodes

1 month ago

What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes. We dig into the craft: moving from call ...

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What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes. We dig into the craft: moving from call ...

Show more...

Episodes (13/13)

Automated Analytics Podcast

From AdWords to IVF: Performance Marketing with Purpose | Mark Beavan EP 5

What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes. We dig into the craft: moving from call ...

1 month ago

35 minutes

Automated Analytics Podcast

Can a Local MP Transform a City? Sally Jameson’s Vision for Change | S2 EP4

From prison officer to Member of Parliament, Sally Jameson's journey exemplifies her commitment to creating meaningful change where it matters most. In this illuminating conversation, she reveals why working within government is essential to transform criminal justice and how her first year as Doncaster Central's MP has been a whirlwind of possibility. Sally shares her vision for Doncaster with remarkable clarity and passion. "This really is our moment in Doncaster," she declares, pointing t...

2 months ago

32 minutes

Automated Analytics Podcast

The Political-Business Bridge: From Oyster Cards to AI Frontiers with Lord Ranger | S2 EP3

From revolutionizing London's transport system with the Oyster card to bringing vital tech expertise to the House of Lords, Lord Ranger of Northwood Colvier offers a fascinating glimpse into the crucial intersection of technology, business, and policy-making. Drawing on 25 years of industry experience before his appointment to the Lords, he explains how the upper chamber serves as a deliberative body where expertise trumps politics. "We are appointed for life... we have more time to just scr...

2 months ago

51 minutes

Automated Analytics Podcast

Not Just a Chamber: How Dan Fell is Rebuilding Doncaster | S2 EP2

Dan Fell, CEO of Doncaster Chamber of Commerce, shares his vision for the city's economic transformation through reopening the airport and securing an AI Growth Zone designation. His twenty-year journey with the Chamber has coincided with Doncaster's evolution from defining itself by limitations to embracing possibilities, culminating in his recent MBE recognition. • The airport reopening presents a £2 billion economic impact opportunity with 5,500 direct jobs • Doncaster's average salary is...

3 months ago

44 minutes

Automated Analytics Podcast

Automated Analytics Podcast: Revolutionising Recruitment with Richard Young

Step into the world of recruitment innovation with Richard Young, Head of Recruitment at Active Care Group - and one of Automated Analytics’ most forward-thinking clients. In this episode, Mark Taylor (Founder & CEO of Automated Analytics) uncovers how Richard has revolutionised the way his team recruits, using data-led decision-making to solve industry-wide challenges. But that’s just half the story. Discover the unexpected creative side of Richard’s journey, from the rhythms of being a ...

3 months ago

18 minutes

Automated Analytics Podcast

Automated Analytics Podcast: Removing the Mundane with Mark Beavan

Join us for an insightful conversation as Mark Taylor, CEO of Automated Analytics, sits down with Mark Beavan - a standout marketeer he’s proudly worked with not once, but twice. Known for his strategic thinking and no-nonsense approach to solving real marketing challenges, Mark Beavan shares how he’s leveraged Automated Analytics to eliminate time-consuming tasks and focus on what really matters: delivering value. From his early days running PPC campaigns at Phones 4 U in 2008 to leading hig...

4 months ago

24 minutes

Automated Analytics Podcast

Meet Mark Taylor, the Founder of Automated Analytics | S2 EP1

Welcome Back to Season Two of the Automated Analytics Podcast! We’re kicking things off with a twist! This time, I’m not hosting… I’m the guest! In our brand new studio settings in Doncaster, Jordan Smith takes over the mic to interview me, Mark Taylor - Founder of Automated Analytics. We dive into everything that’s happened over the past 10 months since Season One, including: ✅ My background and career before founding the business ✅ The journey of building Automated Analytics from the ...

4 months ago

1 hour 37 minutes

Automated Analytics Podcast

Automated Analytics Podcast: Reducing Service Calls by 50%

Embark on a journey into the heart of innovation with Alastair from Dyno-Rod, whose career trajectory has soared from humble beginnings at British Gas to the strategic heights of managing a franchise. Sit down with us, Mark Taylor, CEO of Automated Analytics, as we unravel the story of how Dyno-Rod's embrace of AI solutions, with a little guidance from our team, sparked a revolution in their operational efficiency. Discover the rich history of this iconic company, delve into the entangled cha...

1 year ago

18 minutes

Automated Analytics Podcast

Automated Analytics Podcast: Indeed - Healthy Market Update

Prepare to be at the forefront of recruitment innovation with our latest podcast episode where we're joined by Jason Peecook, Vice President of the USA for Automate Analytics. We're peeling back the curtain on Indeed's transformational updates to their job matching system, a move that is set to alter the landscape of how job seekers and employers connect. Experience a deep dive with us into Indeed's pivot towards smart match technology, designed to fine-tune the job search experience and elev...

1 year ago

7 minutes

Automated Analytics Podcast

Automated Analytics Podcast: Increasing Pizza Hut hires by 42%

Imagine transforming a struggling pizza joint into a culinary empire spanning across seven states. Heather shares precisely that adventure in our latest podcast, as we explore the legacy of RMC, a Pizza Hut franchisee with a 50-year-old bond with the iconic pizza brand. From humble beginnings, led by Hal McCoy Jr., to their current status as a leading name in the franchise industry, Heather, the Chief People Officer of RMC, recounts the company's strategy for turning around underperforming st...

1 year ago

14 minutes

Automated Analytics Podcast

Automated Analytics Podcast: Review of the Spring Budget

Unlock the potential of AI in boosting public sector productivity with Mark Taylor, CEO of Automated Analytics, as we dissect the recent spring budget's tech-forward vision. This episode promises to shed light on the monumental investment of over £100 million in the Allenturing Institute and what it means for the future of our workforce. Join us for an insightful discussion that navigates through the complexities of supervised and self-generative AI models, and discover why embracing these te...

1 year ago

13 minutes

Automated Analytics Podcast

Automated Analytics Podcast: Cutting Recruitment Costs by 71%

Unlock the secrets to a smarter hiring strategy as we sit down with Kristina Gansser from Fourth, the trailblazer in hospitality software solutions. Experience the insider's view on how the world of Automated Analytics is supercharging the applicant tracking game. Discover Kristina's firsthand insights on the challenges and victories in cultivating a robust talent pipeline, where every second counts and every decision impacts the bottom line. From the intricate dance of managing applicant flo...

1 year ago

10 minutes

Automated Analytics Podcast

Automated Analytics Podcast: Decoding Artificial Intelligence

1 year ago

34 minutes