What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes. We dig into the craft: moving from call ...
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What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes. We dig into the craft: moving from call ...
Can a Local MP Transform a City? Sally Jameson’s Vision for Change | S2 EP4
Automated Analytics Podcast
32 minutes
2 months ago
Can a Local MP Transform a City? Sally Jameson’s Vision for Change | S2 EP4
From prison officer to Member of Parliament, Sally Jameson's journey exemplifies her commitment to creating meaningful change where it matters most. In this illuminating conversation, she reveals why working within government is essential to transform criminal justice and how her first year as Doncaster Central's MP has been a whirlwind of possibility. Sally shares her vision for Doncaster with remarkable clarity and passion. "This really is our moment in Doncaster," she declares, pointing t...
Automated Analytics Podcast
What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes. We dig into the craft: moving from call ...
